All Personalisation & analytics articles
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Retail VoiceRetail offers and the importance of personalisation: four essential themes
No longer just a buzzword, personalisation offers real opportunity for growth, American Express’ Dan Edelman examines four ways retailers can use it to the greatest effect
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AnalysisBlack Friday: How can retailers stand out to capture the wallets of cautious shoppers?
As Black Friday weekend nears, Retail Week takes a look at what retailers can do to stand out from a very busy crowd.
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Retail VoiceFive ways retailers can succeed this holiday shopping season
With spending around Black Friday forecast to surpass last year’s levels, Shopify’s Deann Evans examines how retailers can capitalise on the potentially positive shopper sentiment this golden quarter
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Supplier InsightHow retailers are harnessing AI-powered personalisation
Personalisation has become far more than targeted emails and discounts, now utilising AI to enhance customer experiences and drive operational efficiencies. Here we explore the trends driving AI-powered personalisation in 2025
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AnalysisWhere are retailers on their hyper-personalisation journeys?
All retailers are playing around with personalisation, but the rise of AI brings even more opportunities with the right strategy in place. We interview retailers including Osprey London, DFS and Dune to find out how they’re making progress
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AnalysisThe themes that are shaping ecommerce as retail gears up for the golden quarter
Physical retail may be back with a bang, but online still remains a popular channel for customers shopping over Black Friday and Christmas.
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Report StoreThe Fastest Way to Lose Consumers
Honest opinions from 1,000 consumers on AI, marketing and data
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AnalysisData: Honest opinions from 1,000 shoppers on AI, data and marketing
Retail Week’s latest report features exclusive research with 1,000 UK consumers on what they really want from retailers – and what will send them running
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Retail VoiceHow Gen Z is redefining experience in the digital age
What’s driving the youth demographic to connect with brands? UNiDAYS’ Derek Morrison has the answers
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Retail VoiceUnderstanding Gen Z’s back-to-campus spending priorities
From the tech-savvy to the trend-conscious, UNiDAYS’ Derek Morrison explains how brands can tap into students’ spending choices to maximise engagement during the crucial pre-semester event
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Retail VoiceHow to scale up marketing output with creative automation
With retail marketing becoming ever more complex, Relayter examines how to boost output without overloading your workforce
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Analysis‘Reasons for retailer optimism, despite damp and gloomy April’
Despite a damp and gloomy April impacting customer spend, there are plenty of reasons for UK retailers to be quietly cheerful about the months ahead. Here are some of the ways retailers can capitalise on continuing consumer caution.
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Opinion‘In retail’s AI-enabled future, practical application should reign supreme’
The spike in interest catalysed by generative AI advances has reframed the potential for how much further it could drive critical business improvements, believes Brian Kalms
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Supplier InsightRevealed: Four ways retailers can reduce omnichannel friction
Simplifying sign-ins, prioritising privacy and delivering consistency can all help build consumer trust and have a knock-on positive impact on a retailer’s bottom line
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Retail VoiceFive ways to make smart use of data
From market spend insights to mobility metrics, Experian examines five areas where retailers can use data to unlock further growth
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Supplier InsightRevealed: Two-thirds of retailers are using AI to drive personalisation
Almost two-thirds of retailers are already using AI to enhance personalisation, despite cost reductions being a key focus for IT leaders this year.
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Opinion‘The real superpower of Gen-AI? Putting the customer at the heart of retail’
‘The rise of generative AI means that the relationship between retailers and their customers could become unrecognisable from anything seen previously, McKinsey experts believe
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Retail VoiceThe changing face of loyalty – building brand advocates
Building sustained customer loyalty is the holy grail for any retail brand. It gives a compelling and continued competitive advantage, yet it’s also notoriously elusive and can be easily lost, says American Express’ Dan Edelman
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Retail VoiceSix trends retailers should continue watching across the next six months
From spending on experiences to an abundance of payment options, Mastercard examines six of the biggest consumer trends retailers should be focused on for the rest of the year
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Retail VoiceFour top takeaways for retail leaders from World Retail Congress
The dust has settled on this year’s World Retail Congress in Barcelona, but what were the key themes for leaders? Spencer Stuart’s global retail team takes a look at the key takeaways from one of the most important gatherings for retail leaders