All Personalisation & analytics articles – Page 11
-
AnalysisAnalysis: eBay's 15th birthday – where does the site go next?
15 years ago this week, the first UK purchase was made on eBay – a CD from German rock group The Scorpions for £2.89.
-
AnalysisAnalysis: Seven problems with personalisation and how to solve them
Retailers using data to target customers often come up against some common hurdles. Retail Week looks at how to overcome them
-
OpinionRetail surgery: Can ecommerce-only brands compete in retail space dominated by experience?
Traditionally, ecommerce brands and high street stores have played very distinct roles in consumers’ lives.
-
OpinionComment: Personalisation is big on the retail agenda
Across the industry, leading names are investing heavily in the analytics behind the vast reams of customer data being produced in an effort to drive personal one-to-one conversations with their customers.
-
NewsWebinar: The benefits of a single, cross-channel view of the customer
Tracking consumer interactions across multiple channels enables retailers to communicate with customers with an unprecedented level of accuracy.
-
AnalysisAnalysis: Shop Direct invests in its made-to-measure sites
From Asos to eBay and Amazon, etailers across the industry owe a significant portion of their success to the way they use IT.
-
NewsShop Direct ramps up investment in personalisation software
Shop Direct is investing “significant” cash in developing personalisation software as it optimises how it uses its data.
-
NewsHomebase to use TV-watching data to time and target its ads
Homebase has signed a three-year contract with data firm Sky IQ to help the retailer better understand the impact of its TV advertising.
-
NewsAnswer our retailer survey to win tickets to the BT Retail Week Technology Awards
How far have you come in using data to drive loyalty? Complete our quick survey for a chance to win two free tickets to the BT Retail Week Technology Awards.
-
AnalysisAnalysis: Nine standout retail technology projects from the past year
What are the best IT projects of the past year? Retail Week takes a look at some of the projects helping to change the way things are done in retail.
-
OpinionComment: The legal implications of the Morrisons data theft
Morrisons’ statement following its serious data breach incident - reported as a theft - of payroll data suggested the theft was the work of an insider, rather than an external breach.
-
OpinionComment: Morrisons data theft – retailers urgently need to act on security
When Edward Snowden stole information from the National Security Agency, it came as a wake-up call to those whose business relies on the collection, storage and use of data
-
OpinionBlog: Retailer medal list from the 2014 Omni-lympic Games
As Team GB celebrates its first Winter Paralympic gold medal, the results are in for the 2014 Omni-lympic Games which saw over 50 retailers compete in range of events from the supply chain slalom to the personalisation half-pipe.
-
AnalysisAnalysis: Could Weve be a game changer in the mobile loyalty market?
Barely a month seems to pass without another launch in the mobile payment and loyalty markets, but it’s not something retailers have taken to yet with any level of enthusiasm.
-
OpinionBlog: Retailers compete in the personalisation half-pipe
With the 2014 Winter Paralympic Games due to start this Friday, over 50 UK retailers have been competing in the final event of our retail omni-lympics – the personalisation half-pipe - which judges their ability to cater to all customers in an engaging way.
-
OpinionBlog: Retailers compete in the snow cross channel omni-lympics
While Team GB enjoyed their most successful Winter Olympics since 1924, retailers have locked horns in the second event of our retail omni-lympics - the snow cross channel experience.
-
NewsEcommera attracts £25 million funding from investors including WPP
Software-as-a-service and big data company eCommera has secured £25 million in Series C funding from investors including advertising giant WPP.
-
OpinionBlog: Retailers compete in the supply chain slalom in Retail Week's 2014 Omni-lympics
As the Winter Olympics are in full swing, we turn our attention to round one of the Retail Week 2014 Omni-lympics - the supply chain slalom.
-
AnalysisAnalysis: How Asos is unlocking the value of real time data
Real time data has big potential in retail, and Asos is one of the first to make use of it. Rebecca Thomson assesses the possibilities.
-
News
Rakuten opens first European research and development centre in Paris
Rakuten has opened its first European research and development centre in Paris to add to its research facilities in Tokyo and New York.