All Personalisation & analytics articles – Page 12
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OpinionComment: Why usernames and passwords are too old-fashioned for ecommerce
The news that over 2,000 user credentials from Tesco have been posted online does not come as a surprise given the recent frequency of attacks on major retailers.
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NewsFocus on getting the data fundamentals right, says Asda head of insight
Collecting data is crucial but using it to focus on the fundamentals is key to success, according to Asda head of insight and pricing Alex Chruszcz.
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OpinionBlog: Retailers battle it out in Retail Week's 2014 Omni-lympics
As the world turns its attention to the Winter Olympics, today sees the launch of our own retail-specific games - The 2014 Omni-lympics.
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NewsAsos boosts sales by 33% using real-time data
Asos increased sales by 33% in the four months to December 2013 using real-time pricing software that pulls in data from across the web to inform buying and merchandising decisions.
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AnalysisAnalysis: 14 mobile payment services Amazon's Kindle would compete with
The mobile payment market is one of the most innovative sectors in retail and last week it emerged Amazon is considering trying its hand, by turning the Kindle into a till.
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GalleryIn pictures: Argos trials NFC technology to encourage app downloads
Argos is trialling near field communication (NFC) technology in its stores, using it to enable shoppers to download its app by scanning a code with a phone.
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NewsUS retailer Kohls rolls out RFID technology
US department store Kohls is the latest retailer to announce it will be rolling out RFID technology across its stores.
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OpinionComment: Retailers are being blinded by big data
One of the most sensible and thought-provoking things that I heard last year was “you can’t use all the data that you’ve got and there is a fine line between personalised and creepy”.
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NewsAmazon to send packages before customers have ordered them
Amazon is planning to send packages to shoppers before they have ordered them.
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NewsNRF: 5 key trends from the Big Show in New York
If one key theme came out of the NRF Big Show this year, it is how quickly retail is changing. This is happening on a number of fronts and the following areas are just five of the trends highlighted at NRF 2014 that are credited with driving the rapid growth in retail innovation.
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AnalysisAnalysis: 11 cyber-crime lessons from the Target security breach
Cyber-crime is big news at the moment - barely a day goes by without news of another huge security breach - and the Target hack in December was one of the biggest.
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NewsAsda rolls out RFID technology on George stock
Asda is rolling out RFID (radio frequency identification) technology to improve stock visibility for its George clothing line.
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AnalysisAnalysis: 5 ways to improve customer insight
Technology is changing how customer insight is gathered. Matthew Valentine looks at five recent examples of retailers’ responses.
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NewsRetail Week Live: Better insight needed to boost loyalty
Retailers have to work harder to get customer insight right, delegates at Retail Week Live have heard.
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OpinionComment: Customer insight has never been more important
With competition hotter than ever in retail, and customer loyalty faltering, insight into shopper behaviour has never been more important.
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Opinion
Game goes on loyalty drive as it develops customer insight
Entertainment retailer Game is on a drive to get more from its loyalty card after it signed up an extra 1 million members over the last year.