All Personalisation & analytics articles – Page 3
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Opinion‘The days of indiscriminate special offers and generic promotions are numbered’
Technology and loyalty are the keys to a truly personalised customer offer focused on value, says Sainsbury’s chief marketing officer Mark Given.
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Retail VoiceThe new retail reality – five ways to win in disruptive times
As we emerge from the pandemic, Catalina UK vice-president and managing director Premal Patel explains how retailers can come back stronger.
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Retail VoiceHow to achieve data supremacy using analytics and machine learning
With consumer behaviour heavily weighted towards speed and convenience, retailers need a renewed focus on the customer journey, says Andy MacInnes, chief technology officer at Appsbroker.
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Retail VoiceFive ways to bring the best of online into the store
Retailers can bring the best of online into their stores, says Joanne Joliet, head of worldwide business development, fashion and apparel, Amazon Web Services.
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GalleryStore gallery: Lego unveils its most experiential store in New York
Lego has opened its most experiential store yet in New York City, with new concepts that combine digital and physical elements.
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Retail VoiceData in motion is now key to customer-centricity. Here’s why
Businesses that aren’t using data in real time are missing out on a huge opportunity, says Confluent director for business value consulting Lyndon Hedderly.
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Retail VoiceThree ways to transform customer experience and drive retail
With elevated levels of online sales here to stay, retailers must adapt to maintain their competitive edge, says David Morton, sales and solutions director at Arvato CRM Solutions UK.
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Retail VoiceGetting personal is key to ecommerce success
Ecommerce businesses need to personalise the customer experience to boost conversion rates, says product manager at Coveo Andrea Polonioli.
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AnalysisSix ways to fast-track ecommerce strategy in 2021
Online sales have soared 46% year on year, with the pandemic changing consumer shopping behaviour as we know it. As RWRC’s Accelerating Ecommerce Week kicks off, we look at the steps retailers must take to expedite their digital propositions.
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Retail VoiceThree ways direct mail can help win consumers over
Far from being outdated, direct mail is the perfect way to satisfy customer expectations and also drive sales, says Precision Proco chief executive Jon Bailey.
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Opinion‘Data is one of the biggest opportunities still available in retail’
Brands and retailers have an opportunity to pause and listen to what their customers want before blindly marketing products at them, says Sarah Curran-Usher.
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VideoWatch: Pets at Home, SilkFred and BrandAlley CEOs on the new drivers of loyalty
Some of the sector’s leading chief executives have come together to debate the future of loyalty in the new world of retail.
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InterviewInterview: McDonald’s Pomroy reveals ingredients of enduring success
There’s a real buzz around McDonald’s UK headquarters in north London – and not just because of the heavy machinery renovating its adjoining Hamburger University.
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Retail VoiceProviding a multi-sensory experience for your multichannel consumer
How retailers can use events and appointments to optimise the in-store experience
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AnalysisAO.com and Lush setting the video benchmark
AO.com and natural beauty brand Lush are among the businesses named video leaders by Retail Week and Brightcove in the new Video Oscars report
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Retail VoiceEurope reaching tipping point in online grocery
New ‘Role of Digital in Food Retailing’ research from IDC, commissioned by Precima, reveals fresh food and personalisation drive the value equation
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OpinionOpinion: Thomas Cook is a victim of demand for personalisation
It is often written that younger consumers value experiences more than actual products. A lot that is written about ‘millennials’ is often lazy stereotyping, but there is something about their desire for experiences that rings true.
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DataVideos influence 48% of millennials to purchase
With today’s consumers expecting video as standard from their online shopping journeys, Retail Week’s Video Oscars guide reveals the real ROI of video marketing.
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Analysis
Almost half of retailers desperate to fill data roles
Business leaders are looking for expertise outside of their organisations to support ongoing data strategies
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Retail VoiceFive steps for AI success
Wherever you sit in retail it’s likely you’ve thought about how AI could enhance the shopper experience, improve things for your people, simplify processes or reduce cost.
