All Personalisation & analytics articles – Page 6
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OpinionOpinion: Bridging the AI gap in retail marketing
The first step for retailers looking to realise the benefits of AI marketing is to understand exactly where they are now.
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OpinionOpinion: Why retail must not ignore new data protection
The General Data Protection Regulation (GDPR) comes into force next May and its implementation could upend retailers’ marketing strategies.
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OpinionOpinion: Substance wins over style for etail sales
There are myriad ways for retailers to adapt their ecommerce division, but which tactics have a tangible impact on sales?
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Retail VoiceJoin up the dots with personalisation
Personalisation is a strategic focus for many retailers, yet customers are not feeling the love. Microsoft examines where this disconnect is coming from.
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Retail VoiceTomorrow’s technology is here today
Innovation is rife in retail. With a plethora of new technologies promising to revolutionise operations, Microsoft takes a look at the most exciting advancements.
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Retail VoiceHow is the connected store changing retail?
BT Wi-Fi’s retail account director Janet Johnson explores how developments in Wi-Fi connectivity lay the groundwork to reimagine the high street experience.
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OpinionOpinion: Reflections on Retail Week Live 2017
Billed as “unmissable”, Retail Week Live certainly lived up to expectations.
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NewsGoogle partners with H&M’s Ivyrevel on 'Data Dress'
Google has teamed up with H&M-owned etailer Ivyrevel on a mobile app that will leverage data about a customer’s lifestyle to design a bespoke dress.
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OpinionAnalysis: Top 10 marketing game-changers in 2017
In a world of connected devices and intelligent interfaces, retailers need to prepare for a tech-enabled future.
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AnalysisResearch gets inside mind of the UK shopper
A perception of value and knowledge of previous promotions is enticing consumers back to retailers as they shop around for Christmas bargains, new research has found.
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OpinionOpinion: Is there life beyond bricks-and-mortar for BHS?
It’s all change at BHS as the high street icon finds new life as an online retailer. How can its new owners ensure etail success?
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VideoWatch: The future of personalisation and how to exploit it
As part of Retail Week’s special edition with Monetate, we discuss the future of personalisation and what retailers should be doing now.
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VideoRetail Week Buzz: House of Fraser's David Walmsley on personalisation
House of Fraser’s new chief customer officer David Walmsley discusses the future of the department store and what he learned from M&S.
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AnalysisAnalysis: Lessons in mobile and personalisation from Shop Direct
Shop Direct boss Alex Baldock spoke to Retail Week on how the etailer has used personalisation technology to drive profits.
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AnalysisPersonalisation: Striking the right balance between innovative and invasive
Being able to offercustomers a personalised shopping experience without encroaching on their privacy remains a fine art.
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AnalysisInfographic: Personalisation lifts Waitrose.com plus the latest retail stats
The week in words and numbers, September 9, 2016: Waitrose lifts new online customer orders by 24% after using product recommendation
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AnalysisPersonalisation: The secrets of the customer shopping journey revealed
The personalisation of the high-street shopping experience is vital to ensure the future growth of bricks-and-mortar stores.
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AnalysisOpinion: Apple iOS 10 offers retailers a wealth of personalisation
Yesterday Apple announced two new phones – the iPhone 7 and iPhone 7 Plus – which will launch with its latest operating system, iOS 10.
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AnalysisPersonalisation: Retailers blazing a trail on the customer journey
Retailers all over the world are taking a more personal approach to their customers in a bid to stand out from the crowd.
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AnalysisPersonalisation: How retailers can become ever more relevant to consumers
From artificial intelligence to data science, opportunities are opening up in retail. We explore how new technology is pushing boundaries.