All Personalisation & analytics articles – Page 7
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Analysis
Personalisation: The secrets of the customer shopping journey revealed
The personalisation of the high-street shopping experience is vital to ensure the future growth of bricks-and-mortar stores.
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Analysis
Opinion: Apple iOS 10 offers retailers a wealth of personalisation
Yesterday Apple announced two new phones – the iPhone 7 and iPhone 7 Plus – which will launch with its latest operating system, iOS 10.
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Analysis
Personalisation: Retailers blazing a trail on the customer journey
Retailers all over the world are taking a more personal approach to their customers in a bid to stand out from the crowd.
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Analysis
Personalisation: How retailers can become ever more relevant to consumers
From artificial intelligence to data science, opportunities are opening up in retail. We explore how new technology is pushing boundaries.
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News
Shop Direct to 'double down' on artificial intelligence to drive sales
Shop Direct boss Alex Baldock says artificial intelligence is the “next big bet” the etailer is taking to bolster its personalisation offer.
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Opinion
Opinion: Shop Direct shows the way in making personalisation pay
Imagine being able to lay out a store to suit each shopper as they come in, creating a bespoke offer for unique individuals.
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Analysis
Personalisation: Structure your business to power customer loyalty
Ever since Amazon pioneered personalisation – using data to recommend products to consumers – numerous retailers have followed suit.
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News
Personalisation: The quest to develop one-to-one relationships with customers
Retail Week’s personalisation special is essential reading for any retailer aiming to stand out in a market defined by promiscuous shoppers.
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Data
Data: Which in-store technologies do shoppers rate as cool or creepy?
How do shoppers respond to the new technologies that are being increasingly used by retailers in-store? Do they rate them as cool or creepy?
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Analysis
Personalisation: Innovative ways of turning shoppers into 'soulmates'
From reading customers’ minds to analysing a shopper’s DNA, brands are going to extraordinary lengths to push the boundaries of personalisation.
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News
M&S, Shop Direct and others team up to trial personalisation technology
M&S, Shop Direct and other retailers have teamed up to trial the cross-retailer personalisation technology “Portable and Connectable”.
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Opinion
Opinion: How retailers can prepare for the Christmas peak online
As the golden quarter fast approaches, how can retailers ensure their offer is meeting customers’ changing shopping habits?
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Opinion
Opinion: Why retailers must move fast to understand older shoppers
As the average life expectancy of British shoppers continues to grow, lines are blurring between demographics – presenting a challenge for retailers.
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Analysis
Rio 2016: Our top picks for Team Retail at the Olympic Games
As the Olympic Games kick off in Rio, here are Retail Week’s nominations for the retail athletes going for gold this year.
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News
Shop Direct hires customer intelligence director to bolster its use of data
Shop Direct has hired its first customer intelligence director to improve personalisation across its online fascias.
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News
Figleaves rebrands and upgrades its online offer to drive mobile sales
The specialist lingerie and swimwear retailer has rebranded and upgraded its ecommerce site in response to increased mobile traffic and sales.
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Opinion
Retail surgery: How retailers can use personalisation to drive loyalty
How can retailers use personalisation to drive loyalty?
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Retail Voice
Opinion: The future for retail is all about getting personal
‘Personalisation’ is a ubiquitous term in the retail industry and one which poses as many challenges for retailers as it does opportunities.
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Opinion
Retail surgery: How retailers can use microsites to the max
How can online retailers use microsites?
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Analysis
Start-up of the week: Personalised online marketplace My Beauty Matches
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week My Beauty Matches is in the spotlight.