All Personalisation & analytics articles – Page 8
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News
Sofaworks pilots personalised vouchers to drive in-store purchases
Sofaworks has piloted a real-time behavioural tracking tool that sends customers personalised offers while they shop in-store.
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News
Store gallery: Made.com grows physical presence with connected showroom pilot
Made.com has launched a pop-up showroom that uses tablets and beacon technology to capture the preference of its shoppers.
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Analysis
NRF: Blog day two – impact of ‘me-centricity’ on New York’s most innovative stores
US retailers are catering for a new trend in consumer behaviour – me-centricity – by providing bespoke shopping experiences.
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News
NRF: Blog day one – artificial intelligence turns personalisation on head
The North Face’s digital shopping assistant takes personalisation to the next level, as it quickly and intelligently determines customers’ needs.
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News
Retail tech supplier partners with Exasol on data tool
Atheon Analytics has collaborated with data company Exasol to create a high-speed database that tracks the sale of retail products.
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Analysis
Start-up of the week: Bricks-and-mortar analytics solution SimpliField
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week SimpliField is in the spotlight.
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News
The growth of digital: 12 predictions for digital technology in 2016
From the growth of the on-demand economy, to the acceptance of omnichannel, there have been some exciting digital movements in 2015.
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Analysis
Start-up of the week: Footfall and analytics software Hoxton Analytics
The number of start-ups in retail technology is growing and Retail Week is highlighting some of the best. This week Hoxton Analytics is in the spotlight.
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Analysis
Luke Jensen’s five new rules to win in modern-day retail
Retail is undergoing a revolution as great as the move from counter service to self-service in the 1960s. Here’s how to play by the new rules.
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Analysis
Analysis: The start-ups that hope to become the next big thing in retail
Vegetable-flavoured water and ‘the Dyson of loo brushes’ are among the latest raft of businesses backed by investor TrueStart.
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News
New report shows retailers slower than predicted to transition to omnichannel
A new study has found achieving full omnichannel transformation takes longer and is more complex than retailers first thought.
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Analysis
Retail Week Talks: Rory Sutherland on the psychology of tomorrow's customer
Ogilvy & Mather group UK vice chairman Rory Sutherland discusses how retailers need to adapt to keep customers satisfied into the future.
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Analysis
Start-up of the week: Location intelligence platform Near
Technology start-ups are growing and Retail Week is highlighting some of the best for retailers. This week Near is in the spotlight.
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Analysis
M&S unveils Sparks 'membership scheme' to better connect with customers
Marks & Spencer has unveiled an imaginative customer membership scheme designed to transform its relationship with its shoppers.
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Video
Watch: Find out what is coming next in personalisation
Experts share their thoughts and expectations about which new technologies will raise the bar in personalisation.
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Cartoon
Blower’s retail cartoon: The future of personalisation?
Retail Week cartoonist Patrick Blower’s take on how fashion retailers could use their data to create an extreme form of personalisation.
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Analysis
Corporate scandals hit consumer trust in all businesses
The reverberations of the emissions scandal rocking Volkswagen will be felt far beyond the engines that power the global automotive industry.
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Analysis
Personalisation: A selection of the best-in-class bespoke products
From Burberry monogrammed capes to Coke bottles emblazoned with names, the must-have items of the past year have been personalised.
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Analysis
Personalisation: Why retailers should invest and how to measure success
Personalisation is the watchword for retailers wanting a closer customer relationship. But what are the benefits and how do you measure ROI?
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Video
Shortcuts: Why retailers are personalising customer loyalty schemes
Boots and Waitrose are exploring personalised loyalty schemes. In 60 seconds James Wilmore explains the reasons behind the initiatives.