Primark has taken the second anchor spot at Willow Place in Corby town centre.

The value fashion retailer has signed for a 48,000 sq ft (4,460 sq m) store in the£35 million scheme, which is owned by Land Securities.

The 175,000 sq ft (16,255 sq m) centre is already occupied by retailers including TK Maxx, New Look, Dorothy Perkins, Burton, Evans, River Island and Jane Norman, with another three key signings imminent, according to Land Securities.

Land Securities development manager Mark Rymell said: “It is the first time Corby has enjoyed such a strong concentration of high street retailers in one location. Visitor numbers have exceeded targets, with shoppers coming from as far afield as Kettering and Peterborough.

“In just five months of trading, Willow Place has outperformed expectations and is well on its way to becoming an important sub-regional retail centre.”

Land Securities also has plans for a second phase of development in the town, called Evolution Corby.

Land Securities was represented by letting agents Chase & Partners and King Sturge.