All Puma articles
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VideoSports Direct launches Christmas advert celebrating new traditions with UK athletes
Sports Direct has launched its Christmas campaign called ‘New Traditions Start Here’, featuring some of the UK’s biggest athletes across various sports.
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Retail Navigator AnalysisPuma (Financials)
Sales at Puma grew 1.6% to €8.6bn (£7.5bn) on a reported basis for the year ended 31 December 2023 (FY2023), climbing 6.6% in constant currency. Puma chief executive Arne Freundt commented: “In a volatile environment that impacted the whole industry, Puma delivered strong growth and profitability fully in line with the outlook.”
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Retail Navigator AnalysisPuma (Overview)
Puma partners with global payment operating system provider Payrails as it looks to bolster its ecommerce operations. The retailer said the platform will “greatly accelerate our efforts to integrate new payment providers effortlessly at scale”.
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Retail Navigator AnalysisPuma (SWOT)
Strengthening its offer, Puma has collaborated with a number of famous icons over the years including global megastar Rihanna since 2014. This is likely to attract a younger audience, with recent signings including Rosé from Korean band BlackPink.