All Puma articles
-
Retail Navigator AnalysisPuma (Overview)
Puma is one of the world’s largest sportswear retailers; aiming to be “the fastest sports brand in the world”. In early 2024, it launched its ‘Forever. Faster’ campaign, its first global campaign in 10 years as it strengthens its sports positioning.
-
Retail Navigator AnalysisPuma (SWOT)
Strengthening its offer, Puma has collaborated with a number of famous icons over the years including global megastar Rihanna since 2014. This is likely to attract a younger audience, with recent signings including Rosé from Korean band BlackPink.
-
Retail Navigator AnalysisPuma (Financials)
Sales at Puma grew 1.6% to €8.6bn (£7.5bn) on a reported basis for the year ended 31 December 2023 (FY2023), climbing 6.6% in constant currency. Puma chief executive Arne Freundt commented: “In a volatile environment that impacted the whole industry, Puma delivered strong growth and profitability fully in line with the outlook.”