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Loevfilm's a fairly recent set up though isn't it? Only a 3 or 4 years old at the most. I was under the impression that it had some sort of tie in with Channel 4 as well.

Either way its certainly found a trick that a company like Blockbuster should have picked up on some time ago. I thought this would have been an obvious model for a company like that, especially as you'd imagine they already had most of the infrastructure in place.