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As I imagine ASDA are having this range manufactured in the far east in order to match her requirement to be able to sell items at 'silly billy prices' and subsequently 'hide them in the fridge' I'd be interested to know how Ms Hulanicki managed to achieve this in the 1960s.

I assume that back in the days of swinging, booming Britain, her manufacturers were mainly UK based. So was she just working on extremely slim margins, or paying minimal wages to UK factories?

Its somewhat ironic that its taken the era of cheap disposable goods, pioneered by the likes of Primark and Tescos to make her business model actually make sense and, more to the point, make money.

So she was obviously very much ahead of her time in many ways then