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Very positive news from Ocado this morning, demonstrating more and more shoppers’ are happy to move to an online only proposition. Whilst we’re seeing the competition in this marketplace heat up, Ocado’s range authority, quality credentials and subscription payment model – including delivery to tie in customers - are paying off. Additionally its smart approach to continued service enhancement and improvements in product mix confirm the retailer’s position a real force to be reckoned with.

With Amazon at the early stages of trying to ramp up its online food offering, and with grand ambitions for expansion across the UK, no doubt it will be looking at Ocado with great interest today.