Report comment

Last Thursday evening (22nd June) I had the pleasure of attending a thought provoking lecture at the BRC given by Richard Pennycook, ex CEO of The Co-operative Group.

One of Richard's key messages was the need for retailer to shed their 'Toxic' image and re-build consumer trust. In an era where customer are already suspicious of the price value offered to them by many retailers, the introduction of variable pricing is likely to further fuel distrust.

Variable pricing will do nothing more than more than drive greater disloyalty, reduce high-street footfall further and drive more people online. No wonder grocery retailers are concerned about the Amazon/Wholefoods deal.