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Looks like John Lewis have nailed it with a story of simple friendship between a boy and a monster - with elbow taking a little known Beatles song Golden Slumbers and making it surely a new song of Xmas. The tie up with Banardos is clever and relevant and John Lewis shoppers will be making sure they snap Up the merchandise this morning. Will Moz be as loved as Monty the penguin? Well that remains to be seen but John Lewis will be hoping that a monster ad will translate into monster sales this Christmas.

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