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The takeover of Homebase by Bunnings seems to be in need of a more customer focussed review. The stores have undergone more of a make under than a make over - with the removal of points of inspiration to a much more masculine and functional offer. Homebase shoppers seem confused and a bit disappointed about what is now in store and sales seem to be reflecting this confusion. No Nectar points is also a disappointment for many shoppers as it was a benefit that Homebase had over other DIY retailers and of course concessions including Laura Ashley and Habitat plus the later added Argos in store shops added a bit more interest and importantly footfall to these stores. Now those “extras” have been removed the new stores feel a bit soulless and the happy and really helpful colleagues in their green dungarees are in shorter supply. Let’s hope that the review of the business will let the Homebase shoppers share their thoughts with the new management.

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