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This really is no surprise...as the whole of the market is polarising into value/dicounters or upscale poor old Morrisons have decided to move away from their value heritage and take themelves upmarket....go and have a look at one of their silly new store formats with all the fruit & veg on ice and mist...totally lost the plot and have forgotten who their core lower demographic customer is....they have cleared off to Aldi & Lidl. Time to go Dalton!