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I must say when I read the comment about changing their name I had to stop myself laughing out loud. Talk about moving the deck chairs while the boat sinks. What on earth difference will it make to most customers. Total madness and a clear indication that they do not understand retail. Right product, right price, right place done right! It ain't difficult! Having spent some years developing the brand and being able to market it cost effectively is now the time to make it far more expensive to get your message across. Most customers going to a garden centre want range, quality and value coupled with welcoming and knowledgeable staff and the comfort of knowing they can take it back (which a large chain is very good at doing) if it goes wrong! Tell them to go to Van Hagues in Ware (Hertfordshire) or Garden and Leisure (who have 7 outlets with an excellent example in Huntingdon) and just follow their model.