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My first job was in a Victoria Wine Cellars (fantastic offering) - it changed to Threshers... and there in lay the problem... Threshers changed the mix to sell more beer - but couldn't compete with the supermarkets... and had by then lost Victoria Wines 'expert' wine status....

I've tried and tried to talk o First Quench since moving into retail design but they wouldn't listen... the store I used to work in 12 years ago is exactly the same (and still doesn't work)

Well it's a great day for Majestic anyway... they sell by the half case now and their model is brilliant!