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The management at Threshers has only themselves to blame for failing to differentiate their offering from the cheaper offer of the supermarkets. They have given customers no reason to shop in the stores.

Russ hits the nail on the head in highlighting the move away from a quality wine offer. There is a market for a high street competitor to Majestic. Presumably John Cleland is waiting in the background for the opportunity to have a go at this.

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