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My partner works as a branch manager (I was also in the trade as a manager myself in the past) and I have seen the decline of the First Quench group since it conception. Her shop was one of the most profitable in the country but was slowly knocked back as the company chopped and changed shop themes and policies. Little or no support was given for branches, such as opposing new competition opening. Allowing the shops to degrade to the point it was uncomfortable for shopper to be in the shop (to hot caused by too many cooler and no forced ventilation, such as extractor fans, air con). Changing the shop to convenience style, this failed when tried a few years ago, little or no stock control. All this rest squarely on the senior management shoulders for not listening to the front line work force. This shop could be very profitable again if it was reverted back to Victoria Wine (as it’s still known as Vicky wine locally). Reduce the sweets & crisp down to a basics offer a good range of basic wines at a favorable price and multi pack beers again at a keen price and this shop could be back up to taking £150K in the Christmas weeks. Christmas Eve alone I recall a fig of £20K being talked about in the past with people queuing along the street to get served. All this was thrown away by inept and indifferent senior management.