Retail sales, which accounted for 45 per cent of total revenue in the first half, soared 25 per cent on an underlying basis. Comparable store sales rose 11 per cent, driven by strong autumn/winter designs, ad and marketing campaigns and the more frequent flow of new products to stores.
During the period there was a 12 per cent increase in average selling space year on year, including the addition of 11 stores, 13 concessions and two outlets.
Burberry chief executive Angela Ahrendts said: “Our new luxury outerwear, apparel and non-apparel collections, combined with our compelling marketing campaigns, have again driven demand in both our retail and wholesale channels. This performance is consistent with our profit expectations for the full year, as we continue to increase our investment in the infrastructure of the business to support this strong growth.”
Burberry’s wholesale revenue, which accounted for 46 per cent of total sales in the first half, climbed 16 per cent on an underlying basis.
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