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Boohoo Group
Boohoo Group (SWOT)
Boohoo Group’s acquisitive strategy provides huge opportunities to widen its customer appeal. The takeover of premium retailers Karen Millen and Coast, and subsequently Oasis, Warehouse, Wallis, Burton and Dorothy Perkins will help widen the traditionally fast-fashion focused group’s target demographic. Furthermore, its relaunch of the Debenhams website has facilitated a ...
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