Strategy (1)

  • Shopper walking outside Lidl

    Retail Navigator Analysis

    Lidl (Strategy)

    As Lidl continues to ramp up its loyalty offer with the addition of non-personalised discounts for Lidl Plus members, its market share continues to grow. Schwarz Group sales, including Lidl, increased 8.5% in FY2023 to reach €167.2bn (£144.77bn).