Boycotts and outcries: can retailers really get cancelled?

Cancelled retailers feature illustration

Source: Ellis Hawthorne/Midjourney

Brands and retailers being held accountable for their actions by customers is nothing new, but is cancel culture a real threat for retailers and can it lead to brand oblivion?

Brands and retailers being held accountable for their actions by customers is nothing new, but is cancel culture a real threat for retailers and can it lead to brand oblivion?

 

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