‘Christmas adverts have become too centred around a carrot and a bunch of copy-carrots’
Christmas adverts have become centred around a carrot and a bunch of copy-carrots, and it’s time retail led the industry through some well-needed step changes once again, writes Lucky Generals chief executive Cressida Holmes-Smith.
“For me, retailers have the opportunity to lead the way next year by focusing on something they have that other sectors simply don’t – those wonderfully rich customer insights that you’re all sitting on. This is where you can find what consumers think is the true meaning of Christmas.”
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