Generation Alpha: Who’s influencing the next retail influencers?
Next year Generation Alpha will be at its peak, with 2 billion from this age group around the globe, but who is influencing the next influencers? Retail Week teams up with Beano Brain to find out what the retail world looks like through the eyes of Gen A
Kids these days – they can’t get through a bowl of spag bol without Snapchatting their friends, and a day without their charger would be a fate worse than death.
To many of us, a relationship this intense with the online world might seem exhausting, but perhaps we should give Generation Alpha (born between 2010 and 2024) a break. They’re the first true digital natives, having never experienced a world without an iPad in it.
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