‘Retailers need to know what advertising buyers really want from retail media’
By 
Steve Ricketts2025-03-05T06:30:00
Publicis Media chief commerce officer Steve Ricketts looks at opportunities and challenges for retail media networks in attracting bigger shares of advertising budgets
The retail media landscape offers plenty of opportunity – industry body IAB figures project UK retail media ad spend to reach £7.3bn by 2028, but the industry has challenges to overcome.
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