Amazon Fashion has launched a new TV advertising campaign, its first in Europe, as part of its ongoing bid to break into the fashion market.
The advert, which features the tagline “Delivering Fashion”, sees models dressed in clothes available on the etail giant’s website delivering Amazon-branded parcels to homes.
The advert was first broadcast on Monday 5 September and will run through October.
It is being aired on all major stations including ITV, channels 4 and 5, Sky, Viacom and Fox and will appear at peak times across sports, movies, dramas, comedies and entertainment.
This is the first time Amazon Fashion has advertised on TV in Europe and represents another step in Amazon ramping up its fashion ambitions.
It hired ex-M&S womenswear boss Frances Russell earlier this year, and began selling own-label brands in the US in February. It also established a fashion photography studio in Shoreditch last year.
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