Gap strikes deal to open online shop on Zalando

The shop, which will go live next summer, will offer womenswear, menswear, kidswear and babywear.

Stefan Laban, senior vice-president of international at Gap, said: “This partnership represents Gap’s first foray into multi-brand retailing in Europe.

“Also for the first time, Gap’s collections will be styled alongside other brands available on Zalando, providing customers with new looks to combine American and European casual style.”

The deal will also enable Gap to bolster its existing presence across Europe. At present the retailer operates 190 stores in Europe and ships to 24 countries in continental Europe.

Laban added: “Zalando is the most trafficked ecommerce fashion site in Europe with more than 100 million visits to the site per month. This partnership is a strategic step that will see us continue to grow our brand presence in these markets.”

Zalando offers more than 1,500 international brands such as Diesel, Converse and Gant, across 15 European markets including Belgium, Denmark and Spain.