SuperGroup posted strong like-for-like growth over the Christmas trading period, as sales rose 12.4% over the quarter ended January 10.

The Superdry owner said retail sales jumped 17.8% over the period. The clothing retailer said that although all channels and geographies have performed well, the performance of e-commerce was particularly notable in the run up to Christmas.

“Many customers chose to shop online with growing confidence in the group’s delivery promise, resulting in a record trading period from the e-commerce platform,” the retailer said.

Cold weather from Boxing Day onwards helped to drive strong sales of outerwear and knitwear, areas that have proved difficult throughout the mild autumn, and there has been a consistent performance across both menswear and womenswear.

“I am pleased to report a very strong set of results over the peak trading period. Our upgraded infrastructure was tested to the full by Black Friday and in the busy lead up to Christmas and has proven to be resilient and effective. A record performance from e-commerce combined with strong store operations led to what became a truly multi-channel Christmas,” said chief executive officer Euan Sutherland.

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