Asda expects 75% of customers to be multichannel this Christmas

Asda’s multichannel initiatives include drive-thru and a mobile app

Grocer Asda expects 75% of its customers to shop across bricks and clicks this Christmas, signalling a dramatic shift towards multichannel among its shoppers.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now