Iconic department store Selfridges will reveal a revamped space for its contemporary and denim collections this autumn.

The two departments, which used to be separate, will be relocated to the third floor of the flagship store on London’s Oxford Street.

The space – dubbed 3rd Central – has been designed by Fashion Architecture Taste.

The area will feature brands including Alexander Wang, Helmut Lang and Anglomania. It sits alongside new shops from Marc by Marc Jacobs, Theory, Whistles and Juicy Couture and Bodymetrics.

Topics