All Series: Retail surgery articles – Page 7
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OpinionRetail surgery: How is the role of the shop assistant changing?
Due to the amount of product information available online, the in-store service assistant role is changing from being a product adviser to a supply chain specialist.
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OpinionRetail surgery: How can retailers solve staffing problems?
Retailers face a unique blend of challenges when it comes to staffing.
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OpinionRetail surgery: How can modern supply chains help retailers boost sales?
With retail now very much a multichannel environment, the challenge is to build a supply chain that services a multitude of customer needs.
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OpinionRetail surgery: How can I make the most of the growing ‘webrooming’ trend?
Many retailers will already be aware of retail’s latest trend: webrooming.
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OpinionRetail surgery: How can I best utilise location-based technology?
The customer relies on their smartphone to make life simple, including their shopping.
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OpinionRetail surgery: How can I minimise the risk of dilapidation costs?
Jacqui Allen, partner at property and construction consultancy Tuffin Ferraby Taylor, advises: “Discuss dilapidation with your old and new landlord well in advance, and it’s best to take independent advice.”
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OpinionRetail surgery: Could the internet of things reduce consumption while increasing profit?
It’s no secret that retail consumption generates unsustainable volumes of waste.
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OpinionRetail surgery: How can retailers use content to differentiate themselves online?
For retailers, the internet has rewritten the marketing rulebook – it’s getting more difficult to differentiate themselves online.
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OpinionRetail surgery: What should we learn from this year’s marketing campaigns?
With the Commonwealth Games finished, retailers are at the end of a packed summer of sport which also included the World Cup and three legs of the Tour de France in England.
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OpinionRetail surgery: What metrics really matter for the ecommerce market?
Too many managers spend time trying to get the page load speed as low as possible, with little return for their efforts.
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OpinionRetail surgery: How can I improve the performance of customer-facing staff?
Variation in staff performance is a fact of life – at one end of the scale there are the less able, at the other the high flyers.
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OpinionRetail surgery: How do I ensure my website can cope with unexpected traffic booms?
Over the last year retailers have been noticing the ‘George effect’, with certain childrenswear brands seeing items in high demand, driven by Prince George’s endorsement.
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OpinionRetail surgery: What measures can retailers take to cut their energy bills?
Energy bills have risen by a whopping 37% in the last three years – bad news for the energy-intensive retail sector that needs plenty of power to ensure retail spaces provide comfortable shopping experiences.
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OpinionRetail surgery: How can retailers ensure seamless integration between store and screen?
Omnichannel retailing runs much deeper than simply complementing a high street store with an online presence.
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OpinionRetail surgery: Do mobile offers and discounts gain customers attention and loyalty?
Beacons and personalised mobile offers are some of the buzzwords of the moment, but it’s not always easy to work out exactly how they can be used in the real world.
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OpinionRetail surgery: How can retailers use the cloud to road-test innovation?
It’s no secret that retailers are under increasing pressure from online competitors.
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OpinionRetail surgery: Should I still approach each of my channels individually or as one?
“The reason this question still gets asked is simply because integration remains a challenge” says Adam Fulford, strategy and planning director at creative engagement agency Rufus Leonard.
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OpinionRetail surgery: How can retailers target male shoppers online?
Traditionally retailers have not targeted male shoppers as much as female ones, but over the past few years the online menswear market has exploded.
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OpinionRetail surgery: How can I expand my business into international markets where it has no physical footprint?
Omnichannel has removed international barriers for retailers, and overseas markets can present enticing opportunities.
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OpinionRetail surgery: How do I ensure my shop is compliant with the Energy Act?
Guidance from the Department for Energy and Climate Change (DECC) has been scarce, although a new consultation paper is expected.