Shopper support and discounts drive 45% like-for-like surge at HMV

In the four days to January 23, HMV like-for-likes soared 45% year-on-year

HMV’s like-for-likes have surged since its collapse, rocketing 45% in recent days as shoppers took advantage of discounts and also showed support for the beleaguered entertainment retailer.

 

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