All SilkFred articles
SilkFred was founded in 2011 by chief executive Emma Watkinson and is an online women’s fashion marketplace for independent, unique and emerging designers and brands to sell their collections for a 25% commission. SilkFred focuses on unique brands at affordable prices. It offers clothing, accessories and footwear – dresses is a key department and represents more than a third of its clothing offer.
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NewsSilkFred boosts personal shopping experience with AI
Fashion marketplace SilkFred has unveiled its AI-powered personal shopping experience, which uses a recommendation engine called ‘Fred’ to “build your perfect wardrobe”.
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VideoWatch: Pets at Home, SilkFred and BrandAlley CEOs on the new drivers of loyalty
Some of the sector’s leading chief executives have come together to debate the future of loyalty in the new world of retail.
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AnalysisPretty Little Thing, SilkFred and fashion’s rising stars
Between bad weather and squeezed margins, you’d be forgiven for thinking fashion was in the doldrums this year.
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OpinionBlog: SilkFred’s Emma Watkinson on the evolving digital fashion marketplace
Ahead of Retail Week Buzz, chief executive officer of SilkFred Emma Watkinson talks about setting up on her own and making business choices.