All Social media articles – Page 11
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News
Facebook squares up to eBay as it launches marketplace capabilities
Facebook is rolling out a new feature entitled Marketplace, creating a dedicated feed for users to buy and sell through the platform.
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Analysis
Analysis: How retailers can make the most of mobile apps
Thanks to Pokémon Go, this summer has been all about the app. So, how can retailers integrate disruptive technology into their apps?
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News
Retail Week Buzz: ‘Social is the new TV ad’ says Hut Group commercial boss
The Hut Group’s chief commercial officer Darren Rajanah says social media is essential when expanding into new international markets.
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Opinion
Opinion: Shop Direct shows the way in making personalisation pay
Imagine being able to lay out a store to suit each shopper as they come in, creating a bespoke offer for unique individuals.
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Analysis
How retailers plan to make sweet success of the Great British Bake Off
The Great British Bake Off is set to return to our screens on August 24 and retailers are well placed to cash in on shoppers’ flan fever.
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Analysis
Analysis: 10 key performance indicators for the new retailing world
Retailers increasingly realise that they need to respond to new dynamics such as a shift from transactions to relationships.
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Opinion
Opinion: Why retailers need negative reviews, and what to do with them
The rise of online retail has given shoppers more avenues than ever to offer feedback. How should retailers respond to negative reviews?
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News
Breakfast briefing: Retail News on Burberry, Casper and Apple
Retail round-up: Online retailer Casper comes to the UK, Apple’s £153m purchase of machine-learning start-up and Burberry’s Pinterest partnership.
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News
Notonthehighstreet adds Apple Pay technology to its mobile app
Notonthehighstreet.com has added Apple Pay functionality to its Gift Finder app as part of its ongoing drive to be “mobile-led and mobile first”.
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Analysis
#WIN – How Iceland's Twitter campaign won the social media Euros
Euro 2016 is one of the marketing opportunities of the year and frozen food specialist Iceland has emerged as a clear winner on Twitter.
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News
Urban Decay launches Tinder-style lipstick app
Make-up brand Urban Decay has launched an app that uses augmented reality to help shoppers find the perfect shade of lipstick.
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Opinion
Opinion: Service never sleeps in the age of social media
Speedy responses on social media shouldn’t be confused with fixing the issues, argues Screwfix chief executive Andrew Livingston.
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News
Snapchat and Instagram users drive rise of purchases on mobile, says report
Users of social media platforms Snapchat, Instagram and Facebook are significantly more likely to buy retail products on their mobile.
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Opinion
Opinion: What retailers can learn from Twitter’s ‘Buy’ button retreat
Last month Twitter announced that it will curtail development of its ‘Buy’ button, raising questions over the future of social commerce.
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Analysis
Start-up of the week: Mobile commerce messaging service Askourt
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week: Askourt.
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Analysis
Analysis: How Facebook plans to become a ‘lighthouse’ in retail technology
Retail Week spoke to Facebook’s head of retail Martin Harbech about what ambitions and plans the social media giant has in store.
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News
Selfridges launches shoppable app as part of £300m multichannel investment
Selfridges has debuted a shoppable app with a personalised home page as part of its ongoing initiative to futureproof its multichannel offer.
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Data
Data: Top 100 most influential UK retail accounts on Twitter
An algorithm-generated list of the UK’s most influential retail Twitter accounts, compiled by Lissted and analysed by Graham Soult.
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Opinion
Opinion: Why shoppers are demanding fresh thinking from retailers
Chewing the fat with retail leaders is usually a fascinating experience, but a chat with the people who shop in their stores can prove equally illuminating.
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News
Asos partners with Instagram on multiple video ad technology
Instagram has launched carousel video ad technology, which will allow retailers to create multiple videos to advertise to shoppers.