All Social media articles – Page 12
-
Opinion
Opinion: Boohoo is emerging as a true retail success story
It’s not all doom and gloom on the high street, or the virtual high street at least, as fashion etailer Boohoo’s full year update testifies.
-
Opinion
Opinion: Facebook’s chatbot and the future of retail sales
Facebook’s recently launched chatbot technology could revolutionise customer service, online delivery and sales for retailers.
-
News
EBay partners with Facebook on automated messenger trial
EBay is piloting Facebook’s automated messaging technology to alert shoppers when an auction for an item they have bid on is ending.
-
Analysis
Start-up of the week: User-generated content marketing platform Yotpo
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Yotpo is in the spotlight.
-
Opinion
Opinion: Pinterest promoted pins give retail insight into future purchases
Pinterest promoted pin ads have launched in the UK and could provide retailers with valuable insight into their customers’ future purchases.
-
Opinion
Opinion: Shifting demographics and the end of lifetime retail loyalty
In the run-up to the future of retail and consumer conference R:evolution, business accelerator TrueStart explores hot topics retailers face.
-
Analysis
Data: Top 20 most influential UK retail accounts on Twitter
As Twitter celebrates its tenth birthday, we remind readers of the most influential accounts in UK retail on the social media platform.
-
News
Retail Week Live: Facebook boss says social messaging is future of retail
Facebook EMEA vice-president Nicola Mendelsohn says mobile is “the most important consumer trend of our lifetime” for retail marketers.
-
Retail Voice
Opinion: How can retailers turn social media engagement into revenue?
It’s time to take social media channels beyond brand promotion and make sure they plays a part in delivering revenue.
-
News
Watch: Morrisons new ad campaign emphasising its fresh produce offer
Morrisons has launched a rebranded Easter ad campaign that focuses on the retailer’s fresh produce offer and family values.
-
Retail Voice
Opinion: How to prepare for a new era of retail in 2020
Fast-forward four years from now and there will be a very different set of shoppers who have adopted a very different way of shopping.
-
News
Pinterest to launch promoted pin advertising for UK retailers
Pinterest is launching promoted pins in the UK next month that will allow retailers to embed digital ads across its social platform.
-
Opinion
How can retailers turn social media engagement into revenue?
This is the central question addressed by a new interactive guide from Retail Week that details how retailers can make social commerce pay.
-
News
Sofaworks pilots personalised vouchers to drive in-store purchases
Sofaworks has piloted a real-time behavioural tracking tool that sends customers personalised offers while they shop in-store.
-
Opinion
Opinion: Forget algorithms and remember retail’s about understanding people
As the industry becomes more reliant on big data, retailers must not forget that every customer touchpoint constitutes a brand experience.
-
Analysis
Retail Diary: All smiles at the Retail Trust ball as HoF gets emoji-nal
Harold Tillman and Don McCarthy are all smiles, House of Fraser gets emoji-nal and Ocado boss Tim Steiner reveals his hunger for grocery.
-
Opinion
Opinion: Was House of Fraser’s Emojinal campaign alienating or inspired?
House of Fraser launched an emoji-led Twitter takeover this week. The campaign may not have gone as planned but what lessons can be learned?
-
News
NRF: Interview with Macy’s head of digital technology Yasir Anwar
Macy’s head of digital tech and founder of Macy’s Labs, Yasir Anwar, reveals how he views innovation in today’s disruptive retail landscape.
-
News
NRF: Interview with River Island chief information officer Doug Gardner
River Island’s information boss reveals what’s involved in the fashion retailer’s major business transformation in the digital age.
-
Opinion
Retail surgery: How to increase social media conversions
How can retailers increase conversions on social media?