All Social media articles – Page 13
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Retail VoiceOpinion: How can retailers turn social media engagement into revenue?
It’s time to take social media channels beyond brand promotion and make sure they plays a part in delivering revenue.
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NewsWatch: Morrisons new ad campaign emphasising its fresh produce offer
Morrisons has launched a rebranded Easter ad campaign that focuses on the retailer’s fresh produce offer and family values.
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Retail VoiceOpinion: How to prepare for a new era of retail in 2020
Fast-forward four years from now and there will be a very different set of shoppers who have adopted a very different way of shopping.
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NewsPinterest to launch promoted pin advertising for UK retailers
Pinterest is launching promoted pins in the UK next month that will allow retailers to embed digital ads across its social platform.
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OpinionHow can retailers turn social media engagement into revenue?
This is the central question addressed by a new interactive guide from Retail Week that details how retailers can make social commerce pay.
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NewsSofaworks pilots personalised vouchers to drive in-store purchases
Sofaworks has piloted a real-time behavioural tracking tool that sends customers personalised offers while they shop in-store.
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OpinionOpinion: Forget algorithms and remember retail’s about understanding people
As the industry becomes more reliant on big data, retailers must not forget that every customer touchpoint constitutes a brand experience.
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AnalysisRetail Diary: All smiles at the Retail Trust ball as HoF gets emoji-nal
Harold Tillman and Don McCarthy are all smiles, House of Fraser gets emoji-nal and Ocado boss Tim Steiner reveals his hunger for grocery.
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OpinionOpinion: Was House of Fraser’s Emojinal campaign alienating or inspired?
House of Fraser launched an emoji-led Twitter takeover this week. The campaign may not have gone as planned but what lessons can be learned?
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NewsNRF: Interview with Macy’s head of digital technology Yasir Anwar
Macy’s head of digital tech and founder of Macy’s Labs, Yasir Anwar, reveals how he views innovation in today’s disruptive retail landscape.
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NewsNRF: Interview with River Island chief information officer Doug Gardner
River Island’s information boss reveals what’s involved in the fashion retailer’s major business transformation in the digital age.
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OpinionRetail surgery: How to increase social media conversions
How can retailers increase conversions on social media?
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NewsSocial media advertising gains popularity but still disruptive, says Mintel
While social media users are increasingly likely to engage with advertising many still consider it distracting, research from Mintel shows.
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OpinionOpinion: Why it's Back to the Future for retail in 2016
Star Wars has recently caught people’s imagination in retail but the film franchise that holds greater resonance is surely Back to the Future.
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NewsThe growth of digital: 12 predictions for digital technology in 2016
From the growth of the on-demand economy, to the acceptance of omnichannel, there have been some exciting digital movements in 2015.
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NewsPinterest adds price drop notification to its app to drive purchases
Pinterest has added price drop notifications to its platform that will let users know when their pinned products have been reduced in price.
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AnalysisPeople moves: End of an era at McColl’s and all the moves in November
James Lancaster to step aside at McColl’s, Pets at Home’s Phil Hackney leaves for Shop Direct and Tim Bettley joins The Original Factory Shop.
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AnalysisStart-up of the week: Customer communications application Gnatta
The number of start-ups in retail technology is growing and Retail Week is highlighting some of the best. This week Gnatta is in the spotlight.
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OpinionFashion retailers should be exploiting the 'chelfie' social shopping trend
Social media has changed the relationship between brands and consumers and retailers can take advantage of this by following the latest trends.
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NewsWe Are Pop Up lays foundations for retail property social network
Start-up We Are Pop Up has introduced a new platform designed to allow retailers to connect with owners of available property spaces.
