All Social media articles – Page 15
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Opinion
Comment: How we’re using livestreaming app Meerkat to build our retail brand
Meerkat is a great way of telling your brand story and engaging with people. They see how we interact with customers and get to meet our staff.
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Analysis
Start-up of the week: Social commerce platform Tagspire
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Tagspire is in the spotlight.
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Analysis
Why retailers are paying attention to the power of social communities
Should retailers be thinking about mimicking fashion etailer Net-a-Porter and taking the plunge into social commerce?
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News
Pinterest introduces transactional capabilities with 'buyable pins'
Pinterest is launching ‘buyable pins’ that will enable retailers to sell products on the social media platform at no extra charge.
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Opinion
Retailers targeting Generation Y should take note of the emoji revolution
Emoji is the UK’s fastest growing language and retailers must take heed of the latest means of communication being used by their young customers.
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Interview
Interview: Ann Summers boss on turning the business back to profitability
Ann Summers chief executive Jacqueline Gold reveals how she is bringing the sex toy and lingerie business back into the black.
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News
Breakfast Briefing: Retail News on Facebook, Co-op, Alibaba, Regal Rose
Retail news round-up on May 14, 2015: Facebook launching second-hand goods service, Co-op boss admits group was “undermanaged”, Disney to sell Avengers products on Alibaba, Regal Rose taps DBD Media for social media push
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News
Net-a-Porter launches shoppable social media mobile app
Net-a-Porter is launching a new mobile application which will enable customers to socialise online and purchase products.
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Analysis
Start-up of the week: Online product sampling service SoPost
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week SoPost is in the spotlight.
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Opinion
Retail surgery: How can I use social media to increase customer engagement?
The launch of Facebook’s new product advertisements has caused a stir across retail as brands consider how they can use the tool to identify and engage consumers in new and creative ways.
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Opinion
Comment: My politics, like my products, are always blue
With the general election fast approaching deciding how to vote is like assessing the value of a product, says Jacqueline Gold.
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Analysis
Start-up of the week: Visual content platform Photospire
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Photospire is in the spotlight.
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Opinion
Comment: Retailers must accommodate the connected customer
Dixons Carphone boss stressed the need for retailers to cater to the connected customer as multichannel retail becomes increasingly common.
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Opinion
Comment: Retail revolution is transforming the industry for the better
As online retail becomes increasingly commonplace, it is vital for retailers to innovate every step of the customer journey.
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News
Burberry sends Twitter users personalised pictures of London Fashion Week show
Burberry is sending Twitter users personalised pictures from its London Fashion Week show if they use a bespoke hashtag.
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News
Facebook launches service that generates personalised product adverts
Facebook has launched an advertising service that allows retailers to automatically generate targeted, personalised adverts.
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News
Topshop forges big data partnership with Twitter for London Fashion Week
Topshop is partnering with Twitter to identify live trends during London Fashion Week, which kicks off on Friday.
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News
Neiman Marcus launches Instagram competition for spring fashion trends
Luxury fashion department store Neiman Marcus has used social media to launch a competition designed to increase online engagement.
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Opinion
Comment: How the Super Bowl turns views into purchases
Shoppable advertisements and promotions aired during the Super Bowl demonstrate how retail boundaries are being blurred.
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News
Talk don’t text to get ahead, Sir Philip Green and Simon Cowell advise students
Arcadia boss Sir Philip Green has opened the retailer’s work experience scheme to entries for the second year with the backing of entertainment mogul Simon Cowell.