All Social media articles – Page 15
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OpinionComment: Retailers must accommodate the connected customer
Dixons Carphone boss stressed the need for retailers to cater to the connected customer as multichannel retail becomes increasingly common.
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OpinionComment: Retail revolution is transforming the industry for the better
As online retail becomes increasingly commonplace, it is vital for retailers to innovate every step of the customer journey.
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NewsBurberry sends Twitter users personalised pictures of London Fashion Week show
Burberry is sending Twitter users personalised pictures from its London Fashion Week show if they use a bespoke hashtag.
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NewsFacebook launches service that generates personalised product adverts
Facebook has launched an advertising service that allows retailers to automatically generate targeted, personalised adverts.
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NewsTopshop forges big data partnership with Twitter for London Fashion Week
Topshop is partnering with Twitter to identify live trends during London Fashion Week, which kicks off on Friday.
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NewsNeiman Marcus launches Instagram competition for spring fashion trends
Luxury fashion department store Neiman Marcus has used social media to launch a competition designed to increase online engagement.
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OpinionComment: How the Super Bowl turns views into purchases
Shoppable advertisements and promotions aired during the Super Bowl demonstrate how retail boundaries are being blurred.
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NewsTalk don’t text to get ahead, Sir Philip Green and Simon Cowell advise students
Arcadia boss Sir Philip Green has opened the retailer’s work experience scheme to entries for the second year with the backing of entertainment mogul Simon Cowell.
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AnalysisAnalysis: Cautious optimism in uncertain times for the retail sector
Retail 2015, produced by Retail Week in association with Kurt Salmon, reveals what industry chiefs really think about prospects for 2015.
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OpinionComment: Is Black Friday more trouble than it is worth?
Black Friday’s high-profile promotion caused logistics chaos for some retailers but presents undeniable opportunities for others.
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AnalysisAnalysis: How delivery chaos took the shine off Christmas
Retailers were caught out by high delivery demand over Christmas as Black Friday and Cyber Monday put strain on fulfilment systems.
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OpinionRetail surgery: How will digital technology change shopping in 2015?
Using digital technology to offer a tailored experience to shoppers is not necessarily a new trend, but it’s one that’s yet to reach its full potential.
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OpinionComment: Better Bathrooms’ online presence improves customer experience
An online presence allows retailers to better cater to their customers by communicating with them quickly and effectively.
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NewsBurberry offers personalised Christmas gift suggestions on Twitter
Burberry has launched a personalised shopping advice service that allows social media users to ask for gift suggestions.
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NewsTesco offers fine wine in its latest 24-hour social shopping event
Tesco is running a flash 24-hour ‘co-buy’ campaign in which shoppers are encouraged to share deals on social media to receive discounts on cases of fine wine.
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NewsAsos launches advent calendar competition on Instagram
Ever the social media guru, Asos has come up with a clever way of making the most of advent and the run-up to Christmas on Instagram.
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NewsCard Factory appoints Twitter head of content marketing as non-executive
Card Factory has hired Twitter head of content marketing EMEA Paul McCrudden as non-executive director as it looks to bolster its online credentials.
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NewsBlack Friday bouncers brought in from rugby clubs to keep shoppers in line
Rugby players recruited to keep Black Friday shoppers at bay, Myleene Klass is streamed across Southbank and Foyles’ old flagship is rebranded.
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NewsIn pictures: Karen Millen creates virtual online flagship store
Premium fashion retailer Karen Millen has launched a virtual version of its recently opened Knightsbridge flagship store.
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NewsNisa relaunches its website to drive social media activity
Nisa has relaunched its website in a bid to encourage interaction and loyalty from shoppers and boost marketing to customers on a local level.