All Social media articles – Page 18
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AnalysisAnalysis: Gatwick Airport overhaul shows growing retail travel sector
Gatwick Airport is the latest airport to undergo a retail revamp and demonstrates the growing importance of a strong trade offer in travel hubs.
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NewsLidl unveils £20m brand campaign as sales surge to £4bn
Lidl’s first UK brand campaign sees the discount retailer focus on quality fresh produce with a TV ad campaign entitled #LidlSurprises.
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AnalysisComment: Retailers need to stop behaving like retailers
As the world’s most successful brands are categorised into several retail categories, retailers must innovate their image to remain relevant.
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AnalysisAnalysis: Has retail technology moved from cost saver to profit maker?
As part of a wider report in conjunction with the Retail Week Technology & Ecommerce Summit, IT leaders discuss how technology has evolved.
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NewsInfographic: Young shoppers to spend £5.7bn online in 2014
Shoppers aged between 15 and 24 will spend £5.7bn in 2014 as overall online spending hits £39bn, according to Verdict research.
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NewsVideo: Marc Jacobs to launch pop-up 'tweet shop' in Covent Garden
Marc Jacobs is opening a pop-up ‘tweet shop’ in Covent Garden next week where transactions will be based on social media interaction rather than cash.
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OpinionComment: Retailers’ stores must offer an innovative experience to customers
As online retail become increasingly popular retailers must provide an in-store offer that can’t be experienced on a computer or smartphone.
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OpinionRetail surgery: How can I expand my business into international markets where it has no physical footprint?
Omnichannel has removed international barriers for retailers, and overseas markets can present enticing opportunities.
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OpinionComment: Facebook's 'Buy' button and what it means for retail
Facebook’s recent introduction of a ‘buy’ button, allowing users to buy advertised products without leaving the social network, is another step towards monetization of social networks.
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AnalysisAnalysis: Retailers and shopping centres join forces for new apprenticeship
The BCSC Educational Trust and the National Skills Academy for Retail have teamed up with Primark and Hammerson to launch a new apprenticeship. Retail Week takes a look at the project.
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OpinionRetail surgery: How can technology ensure consumers see retailer’s stores as destinations?
In order to be seen as a destination, retailers first need to consider what they are a destination for.
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OpinionComment: Retailers should embrace the new world of digital sharing
Smart retailers have begun to realise that they need to change their strategy for engaging with customers.
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AnalysisAnalysis: The top seven examples of mobile technology
As Starbucks emerges as a mobile leader, a new book by Forrester analysts spotlights the best developments in mobile customer experience.
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NewsDrapers and Retail Week PayPal Etail Awards 2014 winners revealed
Ao.com, House of Fraser and Very took home the top gongs last night at the 2014 Drapers and Retail Week PayPal Etail Awards.
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NewsTesco partners with social media cookery channel to drive customer interaction
Tesco has partnered with social media cookery channel SORTEDfood to drive customer interaction with the brand.
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OpinionComment: How Ann Summers and Dixons use social media to build brand advocacy
Whether it be Twitter, Facebook, Instagram, Pinterest, Youtube, Google+ or any others you care to mention, social media is an intrinsic part of how we often prefer to engage and interact.
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OpinionComment: In the future all media content will be shoppable
Asos’s recent launch of its #asseenonme initiative is the precursor of a change in how the retail sector perceives advertising.
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OpinionRetail surgery: How should retailers improve their use of social media?
Retailers have been using social media for years now, but there is always room for improvement.
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AnalysisAnalysis: Will the World Cup allow retailers to score winning goals?
With the World Cup on our screens this summer we examine retailers preparations and expectations for the world’s biggest football event.
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OpinionComment: Heinz row highlights Twitter danger for retailers
Earlier this week news broke of another embarrassing Twitter mishap. Not a luddite politician or foot-in-mouth pop star this time, but the giant US food processor Heinz.
