All Social media articles – Page 18
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AnalysisAnalysis: The top seven examples of mobile technology
As Starbucks emerges as a mobile leader, a new book by Forrester analysts spotlights the best developments in mobile customer experience.
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NewsDrapers and Retail Week PayPal Etail Awards 2014 winners revealed
Ao.com, House of Fraser and Very took home the top gongs last night at the 2014 Drapers and Retail Week PayPal Etail Awards.
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NewsTesco partners with social media cookery channel to drive customer interaction
Tesco has partnered with social media cookery channel SORTEDfood to drive customer interaction with the brand.
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OpinionComment: How Ann Summers and Dixons use social media to build brand advocacy
Whether it be Twitter, Facebook, Instagram, Pinterest, Youtube, Google+ or any others you care to mention, social media is an intrinsic part of how we often prefer to engage and interact.
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OpinionComment: In the future all media content will be shoppable
Asos’s recent launch of its #asseenonme initiative is the precursor of a change in how the retail sector perceives advertising.
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OpinionRetail surgery: How should retailers improve their use of social media?
Retailers have been using social media for years now, but there is always room for improvement.
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AnalysisAnalysis: Will the World Cup allow retailers to score winning goals?
With the World Cup on our screens this summer we examine retailers preparations and expectations for the world’s biggest football event.
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OpinionComment: Heinz row highlights Twitter danger for retailers
Earlier this week news broke of another embarrassing Twitter mishap. Not a luddite politician or foot-in-mouth pop star this time, but the giant US food processor Heinz.
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AnalysisAnalysis: Hashtag #Fail – the dos and don'ts of using social media
Asos found itself in hot water this week when it compared former bodybuilder Jodie Marsh to a man on its social media account.
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OpinionComment: Concrete proof social media can improve in-store footfall?
Champions for online retail cite the potential to cut logistics and staffing costs, whilst allowing retailersto personalise their offerings, foster loyalty and build CRM. These days, some retailers are little more than well-disguised data companies.
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OpinionComment: Dixons and Carphone connect, but do they have a USP socket?
Dixons and Carphone Warehouse merging is like the plot twist in season five of a DVD box-set, when former foes team up to reboot the story.
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NewsAmazon and Twitter to monetise social media with shopping tie-up
Amazon has joined forces with Twitter to let the consumers tweet products they like directly into their shopping baskets at the etailer.
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AnalysisAnalysis: Social media transforms consumer engagement for retailers
The rising tide of social media platforms has transformed the way people communicate and the way retailers must engage with customers.
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NewsMarks & Spencer comes to the rescue for Alastair Campbell
Alastair Campbell, ex-communications and strategy director for Tony Blair, found himself in a pickle last week on his way to a formal event.
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OpinionComment: Little sign that M&S general merchandise can match food excellence
Marks & Spencer set out a new framework for apparel last year, built around a quality charter for customers, but has it worked?
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OpinionComment: Retail data – big or small, it’s what you do with it that matters
It doesn’t matter whether its big or small, we must make the best of any data.
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Opinion
Comment: Top 8 Twitter-savvy retailers
Twitter celebrated its eighth birthday last week – so what does the future have in store for the social media “fad” that has taken over?
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AnalysisOracle Retail Week Awards: Ao.com sets new standard in customer care
Appliance etailer Ao.com has created a company culture based on customer service, winning it the Serco Customer Service Initiative of the Year Award.
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AnalysisSocial retailing: What do retailers need to know?
EBay Collections is the latest example of how retailers are tapping into the power of social media to personalise shopping.
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NewsRetail Week Live: Twitter influences shopper decisions, says company's MD
56% of consumers are influenced by Twitter before they buy, claims Twitter managing director Bruce Daisley.