All Social media articles – Page 2
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Opinion‘Gen Z are a different breed, and retail has historically mischaracterised them’
Gen Z will have the highest disposable income of any generation, so despite near-term turbulence, now is the time to reflect on how the landscape will change, advises OC&C’s Matt Coode
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Retail VoiceHow Boohoo partner with LinkedIn to elevate their employer brand
With retail recruitment proving tougher than ever, LinkedIn’s Luke Mckend shares how the business is working with Morrisons and Boohoo to attract the people they need – and how other retailers can do the same
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AnalysisHarnessing the power of content: The strategies setting Elemis, Boots and Nike apart from the competition
This deep dive is the third in our ‘Consumer 2025 – from acquisition to advocacy’ series.
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InterviewQ&A: Former NOTHS exec Ella d’Amato on disrupting social commerce with her new platform
Retail Week sits down with former Not On The High Street (NOTHS) executive Ella d’Amato to talk about her new review-based shopping platform which aims to disrupt the social commerce space.
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Retail VoiceHow Gen Z is redefining experience in the digital age
What’s driving the youth demographic to connect with brands? UNiDAYS’ Derek Morrison has the answers
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AnalysisIs Pinterest for business the next big disruptor in social ecommerce after TikTok and Instagram Shop?
Retail Week takes a closer look at Pinterest for business, the next big social media for business that brands and retailers should keep an eye on.
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Retail VoiceUnderstanding Gen Z’s back-to-campus spending priorities
From the tech-savvy to the trend-conscious, UNiDAYS’ Derek Morrison explains how brands can tap into students’ spending choices to maximise engagement during the crucial pre-semester event
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Innovation of the WeekTala's founder has launched an AI business to democratise content creation
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
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NewsExclusive: TikTok Shop is increasing seller fees in drive to be ‘marketplace of the future’
TikTok Shop is increasing its seller base commission fees in the UK from 5% to 9%, Retail Week can reveal.
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AnalysisMerry clickmas: How social selling is shaping Christmas 2024
There’s no better time to elevate your retail offering than Christmas. Here we explore the key innovations and trends set to drive festive spending in 2024 – and how you can get in on the action
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InterviewQ&A: Luxe Collective co-founder targets £1m in a day on TikTok despite luxury struggles
As pre-loved luxury increases in popularity, among the influential Gen Z consumer in particular, Luxe Collective co-founder and chief executive Ben Gallagher talks to Retail Week about what makes the resale platform unique, the importance of social media to fuel growth and his aim for the business to make £1m revenue in a day on TikTok Shop
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AnalysisHyper-personalisation: Retail’s new battleground
This deep dive is the second in our new ‘Consumer 2025 – from acquisition to advocacy’ series.
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AnalysisThe secrets behind 2023's winning Christmas ads and what to expect this year
There’s no better time to elevate your retail offering than Christmas. Here we explore the key innovations and trends set to drive festive spending in 2024 – and how you can get in on the action
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NewsTikTok’s new ‘£1Million Club’ helps supercharge new businesses
TikTok has launched a new plan to help new merchants on the platform grow to £1m in revenue through a series of incentives and support.
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InterviewQ&A: AO’s director of brand on how it gained 600,000 customers in a year
As AO continues to make waves in the electronics sector, Retail Week speaks to director of brand Arafa Heneghan on the importance of consistency across the brand to grow and maintain customers.
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NewsRetail sales via social media set to double in four years
The social commerce industry is expected to double its value in the next four years in the UK as more consumers discover new ways to shop.
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NewsSnap is ‘exploring ways’ to use Gen-AI to boost retailers’ product ads
Social platform Snap has said it is currently “exploring ways” to use generative AI, particularly to help brands and retailers strengthen their advertisements.
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AnalysisThe path to purchase: key trends defining the consumer shopping journey
This deep dive is the first in our new ’Consumer 2025 – from acquisition to advocacy’ series.
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Innovation of the WeekIkea pays real money to workers in metaverse store
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
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InterviewAdvertise, entertain, sell: The many ways TikTok is providing opportunities for retailers
With more and more sellers leveraging social platforms, Retail Week sits down with Paul Mears, TikTok group vertical director of retail and ecommerce, to discuss the myriad opportunities for retailers.
