All Social media articles – Page 20
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AnalysisAnalysis: Twitter faces an uphill battle to make its ecommerce venture a success
Twitter is trying to succeed where Facebook failed in selling directly to consumers, however it may face an uphill battle according to ecommerce experts.
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NewsTwitter eyes partnership for ecommerce venture
Twitter is mulling an ecommerce venture that could allow users to buy products directly from the site.
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NewsBreakfast briefing: Retail news on B&M, DFS, Waterstones and Twitter
Retail news round-up on February 3, 2014: B&M and DFS step up plans to float, Twitter mulls commerce venture, Waterstones’ profits narrow and House of Fraser infringes Jack Wills’ copyright
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NewsNRF: Receipts are powerful engagement tool, says Twitter founder
The retail industry is ignoring the receipt as a potential engagement tool, according to Twitter chairman and co-founder Jack Dorsey.
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OpinionComment: A new year brings new opportunities for retailers
The New Year is often portrayed as an opportunity for a fresh start. As such, rather than focusing on the retail failures of 2013, why not take a look at the successes of some of last year’s more innovative retailers instead?
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AnalysisVideo: John Lewis second in YouTube's most viewed ads of 2013
John Lewis was pipped to the post on YouTube’s top 10 ads of 2013, coming in second behind mineral water brand Evian’s dancing babies advert.
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OpinionComment: Use social media to turn customers into advocates
Truly customer-centric retailers are thin on the ground. An exception is Ao.com (formerly Appliances Online).
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AnalysisPinterest unlocks software: What do retailers need to know?
By opening up its software to retailers, Pinterest is continuing to position itself as the social network with real potential to drive online sales.
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InterviewInterview: Ao.com founder John Roberts on reinventing white goods retail
John Roberts, founder and chief executive of white goods etailer Ao.com, is frantically preparing for a key event in the etailer’s year.
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AnalysisAo.com: Seven fascinating facts about the white goods retailer
White goods specialist Ao.com’s potential float has thrust it into the spotlight. Retail Week outlines seven interesting facts about the etailer.
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AnalysisAnalysis: Why understanding data is key to winning and retaining customers
A Retail Week and Cognizant roundtable revealed the key things retailers must get right to effectively use shopper data to personalise offers.
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NewsPinterest ties up with retailers to feature popular Pins onto website
Pinterest has opened up its API for the first time to let major companies including Walmart, Target and Disney integrate popular ‘Pins’ directly onto their websites.
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AnalysisTwitter debate: Do retailers do enough to appeal to mums?
Retail Week asked Twitter if retailers are doing enough to appeal to mums, following our feature on a focus group with mums. Read on for advice, constructive criticism and suggestions.
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AnalysisAnalysis: Retailers’ fight to stop shopper loyalty waning
Technology has made it easier for consumers to shop around, but retailers are hitting back and using digital innovations and traditional techniques to amass loyal followings.
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AnalysisInfographic: How retailers are using social media to recruit
Retailers are increasingly turning to social media to hire new talent into their businesses from food to fashion. Retail Week takes a look at the different sectors’ approaches.
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AnalysisAnalysis: The evolution of the online marketplace
From eBay and Rakuten to Amazon and Asos, marketplaces are becoming a central part of retailing in the UK. Tamsin Brown takes a look at how they are evolving.
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AnalysisAnalysis: Apps are here to stay, so how can retailers best use them?
The boom in smartphones has given rise to new forms of marketing. Jennifer Whitehead assesses how retailers and brands are using apps to target customers.
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AnalysisAnalysis: How Tesco and Otto are using data to forecast demand
Predictive analytics sounds futuristic, but some retailers are already crunching the numbers to improve efficiency. Lindsay Clarke charts what Tesco and German retailer Otto are doing.
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OpinionComment: What Twitter's IPO will mean for retail advertisers
Twitter has become the latest big name in tech to announce plans to list on the stock market. Following Facebook’s IPO earlier this year, Twitter is said to be hoping to raise $1bn when it floats on the New York Stock Exchange (NYSE).
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OpinionComment: Retailers can't have secrets in the age of transparency
I’m glad to say that I have never been in charge of a business on the receiving end of a major media attack.
