All Social media articles – Page 21
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Opinion
Comment: Putting customer service first? Some retailers are having a laugh
Having been to the US on holiday I was reminded of my father, who always said Americans smile from the teeth outwards.
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Analysis
Analysis: How Walmart has developed its mobile Scan and Go service
One of the many advantages of mobile payment is significantly expanding CRM reach, getting to know about a far greater percentage of all of a shopper’s purchases. Nowhere is this more attractive than with Walmart, which has never had (and still doesn’t) a traditional CRM.
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Opinion
Comment: New Look enjoys a new lease of life
New Look was in the headlines this week after revealing plans to introduce concessions such as nail bars into its stores in order to increase shoppers’ dwell time.
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Opinion
Comment: George at Asda - quick to capitalise on new royal arrival
As the nation waited in anticipation for the royal baby to be named, marketing and product teams from the UK’s leading retailers all charged full steam ahead.
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Analysis
Analysis: Smart TV, dual screening and ads - how TV's role in retail is changing
TV has come a long way since its black and white beginnings. Suzanne Bearne takes a look at the latest developments and the impact interactive TV could have on retail.
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Opinion
Comment: No-nonsense advice for a successful business
I recently gave a talk to a group of business people, reflecting on recent frustrations and thought wouldn’t it be great if people just got to the point and cut the crap.
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Opinion
Blog: Selfridges launches Denim Lovers crowd-sourced campaign
Department store group Selfridges has launched a crowd sourced digital marketing campaign to support the opening of its Denim Studio.
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Opinion
Blog: Amazon's new social gifting service - Amazon Birthday Gift
Amazon has introduced a feature on its site to tap into the growing trend of social gifting, allowing a group of Facebook friends to collectively buy an Amazon gift card for a mutual friend.
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Analysis
International analysis: Kroger plans to accelerate growth with new strategy
On the back of another quarter of solid trading, US supermarket giant Kroger has added colour to its various investment initiatives.
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Opinion
Retail surgery: Will shoppers pay more for good customer experience?
Will shoppers pay more for good customer experience?
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Opinion
Blog: Very tie up allows shoppers to "shop" Big Brother house
Online retailer Very has launched a tie-up with reality TV show Big Brother that allows viewers to buy products featured in the programme.
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Opinion
Comment: The online shopping experience needs human interaction
Burberry has just unveiled its latest attempt to humanise the online experience by allowing consumers to seal their electronic messages with a real kiss. ‘
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News
B&Q to create emotional link with Unloved Rooms adverts
DIY retailer B&Q is to launch a marketing campaign designed to create a more emotional connection between its brand and customers and put the retailer “front of mind” as a source of advice and inspiration.
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Gallery
In pictures: PayPal Etail Awards 2013 winners revealed
Electricals etailer Appliances Online scooped the top gong at the PayPal Etail Awards 2013 last night.
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Opinion
Blog: Ikea launches interactive party planning tool
Home and furniture retailer Ikea has developed an interactive party invitation generator to encourage people to make the most of their outdoor space in the summer.
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Opinion
Comment: It's time to assess how multichannel retail is changing
The high street has experienced dwindling sales while ecommerce has picked up the pace and posted record figures year on year - and 13.4% growth is projected in the UK for 2013.
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Analysis
Editorial content online: What do retailers need to know?
Sports Direct has gone one step further than integrating editorial content into its retail site and has launched a standalone sports news website.
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News
JC Penney uses social media to win back shoppers
JC Penney is using social media to try to win back shoppers. The troubled department store group acknowledged that customer numbers fell because of former chief executive Ron Johnson’s elimination of coupons and Sales in favour of regular low prices.JC Penney posted a video on Facebook with the message: “What ...
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News
Littlewoods aims to monetise Facebook with shopping tool debut
Littlewoods claims to have become the first retailer to monetise Facebook as it debuts a new interactive shopping tool.
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Opinion
Retail surgery: Who should run social media accounts for retailers?
Who should run social media accounts for retailers?