All Social media articles – Page 24
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Analysis
Analysis: Sir Philip Green - 10 years at the top of fashion
In his decade-long tenure at Arcadia, Sir Philip Green has confounded his critics, rode out tough trading and pushed his retail empire in new directions.
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Interview
Interview: Laurence Llewelyn-Bowen on Littlewoods' Facebook TV show
Littlewoods launched the latest installment of its popular Facebook TV Show Littlewoods Live last week which had nearly 5,000 viewers tuning in. Gemma Goldfingle speaks to one of its charismatic hosts Laurence Llewelyn-Bowen to find out how to the format works and why using social media in retail is crucial in the digital age.
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Opinion
Comment: Communication is the key to success
As I write, the country is enraptured by the unveiling of the John Lewis ‘Fifty Shades of Slush’ Christmas TV advert where a snowman nips off to the shops to purchase festive knitwear.
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News
L’Occitane launches interactive digital catalogues
Beauty retailer L’Occitane has launched interactive digital catalogues across its website and Facebook pages.Featuring animation, multi-point interactive zones and social media integration, the 64 digital catalogues can also be viewed and shared via any mobile device.
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Analysis
Analysis: Leading the way online
Standing still is not an option for retailers with online ambitions, as the pace of digital development offers increasingly lucrative opportunities.
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News
Littlewoods to broadcast next instalment of Facebook TV show
Littlewoods is to launch the next episode of its Facebook TV show, focusing this time on gadget gift ideas for Christmas.
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Opinion
Blog: How retailers are using Facebook Collections
Facebook is trying a new feature to enable retailers to highlight and sell products.
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Opinion
Blog: Asos opens stores. Kind of.
Well it’s finally happened; Asos has opened a store. Kind of.
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News
Toys R Us offers Facebook fans chance to star in Christmas TV advert
The retailer is offering anyone who ‘likes’ its Facebook page the chance to enter a competition to have a festive picture of them and their family featured at the end of the Toys R US advert.
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News
Facebook to trial 'Collections' feature
Social media platform Facebook is trialling a feature which will allow users to “want” and “buy” items they see on the site.
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Opinion
Blog: Waitrose to launch online video channel
Waitrose is to launch an online video channel, Waitrose TV, later this autumn.
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Opinion
Blog: Gucci leverages its digital advertising assets
Last week’s announcement Gucci that it’s partnering with social advertising start-up Triple Lift shows the importance of Pinterest to fashion brands
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Analysis
Campaign of the week: Waitrose, #WaitroseReasons
Waitrose’s recent Twitter campaign sparked a torrent of ‘posh’ jibes and quips from social media jokers and divided opinion among marketing experts.
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Opinion
Blog: Online editorial content will help to capture customers
Yesterday’s announcement that My-Wardrobe.com has poached Harrods.com editor Nicola Copping to fill the newly created role of editor-in-chief, highlights the growing focus on editorial content for retailers.
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Analysis
Analysis: A new phase for retail in London’s West End
London’s West End has bucked the downturn but it can still be improved. Nicola Harrison looks at the latest vision for the district.
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Analysis
Analysis: How can retailers become digital publishers?
Retailers are battling to stand out from the crowd and keep customers interested, and digital content is an effective tool. Jessica Twentyman asks how retailers can become digital publishing experts, and discusses the best way to produce content online.
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Opinion
Comment: How social commerce might just save social
This year has seen the largest investment by brands in social channels, technologies and platforms to date and the forecast for 2013/2014 is even larger.
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Analysis
Analysis: Retail innovators - Turning ideas into reality
In the search for growth, innovation is more important than ever. Sarah Butler finds out how to do it and talks to some of the best in the business about how to generate, and implement, new ideas.
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Opinion
Retail Surgery: What are the legal considerations for a social commerce strategy?
What are the top legal considerations that retailers should have in place to underpin a social commerce strategy?
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Opinion
Blog: Turn your Facebook fans into brand ambassadors
This week Facebook held its first-ever retail summit, where speakers from the social network giant urged delegates to use the platform to convert fans into brand ambassadors.