All Social media articles – Page 25
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AnalysisInfographic: Which social networks increase sales for retailers?
Research into social media and retail has shown that Facebook dominates in socially driven shopping, while Pinterest drives the highest average order value.
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NewsAnalysis: Burberry's brand revitalisation continues in bid to attract new customers
With a revitalised brand, rising profits and a new London flagship, Burberry is on the rise.
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AnalysisAnalysis: New chapter in ebook market as competition builds
Despite the market dominance of Amazon, other retailers are increasingly making a play for a slice of the fast-moving ebook and ereader markets.
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OpinionBlog: Twitter pushes fashion week agenda
Social network Twitter has created a fashion guide to allow users to follow the major fashion weeks online.
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OpinionComment: Invest in your online strategy
At five months pregnant with baby number one, I am the goldmine customer for many retailers.
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AnalysisAnalysis: Retailers’ evolving communications strategies
Retailers’ evolving communications strategies have sparked reviews of the creative agencies they work with.
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OpinionBlog: HMV uses FourSquare to promote Hunger Games release
Entertainment retailer HMV used location-based social media platform FourSquare at events over the weekend to mark today’s DVD release of The Hunger Games.
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OpinionComment: Promotional tickets that sell - not just tell
As retailers move closer to an omnichannel strategy we need to see what we can learn from the ecommerce channel and apply in stores to increase revenue and profitability.
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OpinionRetail Surgery: Is it possible to monetise Facebook’s ‘Like’ function?
Is it possible to turn Facebook’s ‘Like’ function into a profitable enterprise? And if so, how do I go about it?
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News
Douglas installs multimedia terminals in its perfumeries
Shoppers at perfumery retailer Douglas can test make-up in stores and share photos with friends on Facebook, according to trade magazine Lebensmittel Zeitung.Douglas has installed multimedia terminals in 15 of its perfumeries, which it has called ‘Girlfriends Tables’. Each has a webcam allowing customers to take photos and share them ...
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NewsPlay.com achieved £2m sales from Facebook in 2011
Etailer Play.com revealed that Facebook accounted for over £2m of direct sales last year.
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OpinionBlog: Could facial recognition be the answer to personalised deals?
Facebook check-ins could prove valuable for retailers wanting to deliver relevant deals to customers visiting stores, but as yet no one has found a way to capitalise on this activity.
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OpinionRetail Surgery: How can we understand who are our most valuable customers?
How can we understand who are our most valuable customers?
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OpinionComment: Retailers hold the key to more meaningful marketing
In the traditional days of big marketing, billboards and television, information was a one-way street: messages were broadcast from brands to consumers.
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OpinionComment: Retailers should use social media to their advantage
With the general retail outlook remaining gloomy, retailers should look beyond the confirmation page in order to maximise the return on investment from their marketing efforts.
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OpinionComment: How can social media save the High Street?
All the indications are that, without urgent action, the UK High Street could turn into a boarded-up ghost-town.
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OpinionComment: Building brands in the digital retail era
The news that Ocado is planning a move into dedicated non-food sites for categories such as pets, baby, health and beauty and home and gardening got me thinking.
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OpinionSainsbury’s develops blind football simulator
Sainsbury’s has developed an online simulation of Paralympic sport Blind Football to coincide with the London 2012 Paralympic Games, which Sainsbury’s is sponsoring.
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OpinionRetail Surgery: How do I ensure I adhere to regulations when advertising on Twitter?
How can I make sure I don’t fall foul of the regulator when advertising to customers on Twitter?
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OpinionTesco offers Facebook fans double Clubcard points
Tesco is offering Facebook users the chance to earn double Clubcard points by using the social network site to like, share and buy its products.