All Social media articles – Page 27
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NewsVideo: Halfords launches Tour de France campaign
Halfords has launched an innovative new marketing campaign as part of its sponsorship of the Tour de France showing the race through an amateur cyclist’s eyes.
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NewsLittlewoods Facebook show prompts sales spike
Littlewoods has hailed its Facebook TV programme as a success after it stimulated record sales for the featured products.
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AnalysisGrocers’ move into digital entertainment: What do retailers need to know?
Supermarket giants Sainsbury’s and Tesco see digital entertainment as a key driver of growth in their non-food strategies
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OpinionSocial media is not about follows or likes
For retailers, social media can be much more than just a broadcast or customer service tool.
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OpinionDiamond Jubilee: A PR campaign to remember
The Diamond Jubilee marketers did a brilliant job on Britain’s super brand.
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OpinionRetailers follow in Amazon’s footsteps
Supermarket group Sainsbury’s surprised on Tuesday, a day ahead of its quarterly update, with the acquisition of Anobii, an ebooks service and social network for book lovers.
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AnalysisThe changing face of fashion retail
Fashion has come a long way in 20 years, as the rise of online and Asian manufacturing drove significant change. Rebecca Thomson charts the trends that have changed the sector.
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OpinionThe Irresistibility of cross-border online sales
It would appear that the tangled web of product return laws, migraine-inducing logistical challenges, and an intricate tapestry of local laws, regulations and practices are not enough to deter Europe’s top retailers from pursuing cross-border online sales in the region.
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OpinionMarks and Spencer: Swhopping on Facebook
Marks & Spencer launched its swhopping initiative last month and as part of the launch the retailer built a Facebook app to give the campaign a strong social element.
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NewsLittlewoods to launch interactive Facebook TV show
Littlewoods, in what it claims is a retail first, is to broadcast a live interactive TV show on Facebook, hosted by brand ambassador Laurence Llewelyn-Bowen.
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AnalysisDiamond Jubilee: How retail has changed over 60 years
As the nation hangs out the bunting and prepares for street parties to celebrate the Queen’s Diamond Jubilee, Rebecca Thomson looks at the transformation of retail during her reign.
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News
Redcoon Germany launches online shop on Facebook
Metro’s Redcoon Germany has launched an online shop on its Facebook page. As an extra incentive, special offers for Facebook users will include lower prices than on its regular web shop Redcoon.de.Redcoon expects to gain new customers with the measure. In three days, 500 more Facebook fans had been added, ...
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AnalysisHow Facebook has changed retail
As Facebook floats with a valuation of more than $100bn, Retail Week asks what advantages the social network has created for retailers?
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OpinionLovehoney: Making the most of TV publicity
TV fame is just the beginning for Lovehoney’s journey to fulfillment.
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AnalysisRetail Week Supply Chain Summit: What are the key issues for retailers?
Sophisticated collaboration with suppliers, the challenges of omnichannel consumer behaviour and rising scale and complexity of operations were recurring issues discussed at this years Retail Week Supply Chain Summit.
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OpinionGetting the most out of multichannel
What’s become clear about cross-channel retailing is that it’s no passing trend – it’s a fundamental change in the way retailers operate.
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AnalysisChoosing the right multichannel strategy
Consumers can interact with retailers in an increasing number of ways. But how do they actually do so, and what channels are proving the most popular?
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OpinionComment: Catalogues make way for digital dominance
In the face of digital dominance should Argos change its business model?
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AnalysisCampaign of the week: 99p Stores, Hussein Lalani on Watchdog
While not a conventional marketing campaign – presumably no one would actively seek out the criticism of their business on national TV – Hussein Lalani’s response to a Watchdog segment about his business 99p Stores is a good example of how to turn bad news around.
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NewsShop Direct to close two customer service centres in outsource move
Shop Direct, which operates brands including Littlewoods and Very, has outsourced its customer service operation in a move which could see two of its four contact centres close.
