All Social media articles – Page 27
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AnalysisHow Facebook has changed retail
As Facebook floats with a valuation of more than $100bn, Retail Week asks what advantages the social network has created for retailers?
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OpinionLovehoney: Making the most of TV publicity
TV fame is just the beginning for Lovehoney’s journey to fulfillment.
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AnalysisRetail Week Supply Chain Summit: What are the key issues for retailers?
Sophisticated collaboration with suppliers, the challenges of omnichannel consumer behaviour and rising scale and complexity of operations were recurring issues discussed at this years Retail Week Supply Chain Summit.
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OpinionGetting the most out of multichannel
What’s become clear about cross-channel retailing is that it’s no passing trend – it’s a fundamental change in the way retailers operate.
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AnalysisChoosing the right multichannel strategy
Consumers can interact with retailers in an increasing number of ways. But how do they actually do so, and what channels are proving the most popular?
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OpinionComment: Catalogues make way for digital dominance
In the face of digital dominance should Argos change its business model?
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AnalysisCampaign of the week: 99p Stores, Hussein Lalani on Watchdog
While not a conventional marketing campaign – presumably no one would actively seek out the criticism of their business on national TV – Hussein Lalani’s response to a Watchdog segment about his business 99p Stores is a good example of how to turn bad news around.
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NewsShop Direct to close two customer service centres in outsource move
Shop Direct, which operates brands including Littlewoods and Very, has outsourced its customer service operation in a move which could see two of its four contact centres close.
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AnalysisCampaign of the week: Marks & Spencer Shwopping
Marks & Spencer’s latest foray into eco realms is aimed squarely at the consumer, marking a development on the retailer’s business-focused Plan A programme.
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OpinionC&A puts Facebook likes on hangers
Fashion retailer C&A wouldn’t be the first retailer that springs to mind when considering innovative marketing techniques, but its latest campaign, Fashion Like, would suggest otherwise.
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AnalysisCampaign of the week: eBay, My Mix
EBay’s product mix is wide and varied, and its fashion advertising has always played on this.
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OpinionRetail must return to first principles
Being of a certain age I am increasingly conscious of the way in which time appears to accelerate rather than remain a constant.
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OpinionTwitter success measured using Engagement Index
Most retailers will have a customer relationship management strategy in place already, but for many this doesn’t extend to social media.
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OpinionInstagram: How can retailers use the platform?
The news this month that Facebook has bought the Instagram platform for $1bn may have come as a surprise to some people.
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OpinionRetail surgery: How can I combine a customer database and social media?
We have an existing customer database and we are very active on social media. How do we combine the two for greater effect?
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AnalysisCampaign of the week: Harrods Pinterest
Pinterest is a comparatively new platform for retailers to try, and Harrods is one of the first UK brands to do something interesting with it.
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OpinionOcado launches tie up with BBC Good Food
Online grocer Ocado has launched an innovative tie-up with cookery site BBC Good Food which enables customers to buy the ingredients needed to prepare recipes from the site.
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AnalysisThe store assistant of the future
As retail changes, the role of the store assistant is evolving too. What skills will be needed in this new environment, asks Rebecca Thomson.
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OpinionIs your brand social or antisocial?
It would appear that many health clubs fall into the latter. If that were not the case, then when a customer chooses to leave, they wouldn’t bombard them with a plethora of calls and emails that have an increasingly threatening tone.
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AnalysisDaily deal sites: Can Groupon and LivingSocial help retail sales?
The popularity of daily deals websites has soared since they hit the UK just a few years ago, but multiples are still shy of the benefits. Charlotte Hardie finds out if they are missing a trick.