All Social media articles – Page 28
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AnalysisCampaign of the week: Tesco F&F, Quality you can feel
Tesco hasn’t had the easiest time of it in the clothing market over the past few months and its new advert is part of its reinvigoration of the F&F brand.
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AnalysisPinterest: How can retailers harness the newest social network?
Pinterest is the first social network that appears to have the potential to directly drive sales, but retailers will need to know how to harness its users’ creative urges, says Rebecca Thomson.
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Opinion'Omnichannel' is the new buzzword
My first ever visit to The Cloud Retail Week Conference a fortnight ago proved to be something of a revelation.
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AnalysisCampaign of the week: B&Q You can do it too
B&Q’s spring/summer campaign continues its shift towards a more emotive form of advertising, focusing on the emotional aspects of home improvement as opposed to the functional price-led approach it used to rely on.
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News
Lowe’s uses Vitrue to link Pinterest and Facebook pages
Lowe’s has linked its Pinterest presence to its Facebook page through a new tool from social marketing firm Vitrue, it has been reported.A custom Pinterest tab on the Lowe’s Facebook page automatically pulls content and activity from its Pinterest site.Fans can see the home improvement chain’s various Pinterest boards, become ...
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NewsB&Q launches female focussed ad campaign
DIY retailer B&Q is to launch a new spring summer ad campaign aimed at “inspiring the nation with confidence to improve their homes and gardens”.
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AnalysisThe IT director’s changing role
As technology creeps into every aspect of modern retailing, the role of the IT team has grown. Alison Clements considers how IT management should be structured in order to get the best results.
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OpinionTechnology and retail: Exciting times ahead
Vince Russell took over as Managing Director of The Cloud in 2011 following the acquisition of the business by BSkyB.
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AnalysisMultichannel directors: Driving a retail revolution
The rise of multichannel signals a seismic shift in retailing, and the directors leading the change are ever more prominent.
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OpinionRetailers need to be adaptable
David Wild is chief executive of Halfords. Prior to this role, David worked at Walmart where he was Senior Vice President of New Business Development in San Francisco.
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OpinionTesco launches virtual changing room app
Victoria is online editor at Retail Week. She covers e-commerce, m-commerce, technology and social media.
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AnalysisPinterest: What do retailers need to know?
The image-based social media site allows retailers to build their online brand presence.
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NewsShop Direct develops virtual changing room
Etail giant Shop Direct is developing a virtual changing room to allow online customers to try on clothing.
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NewsTesco unveils 3D virtual fitting room
Tesco is hoping to boost its online clothing sales and reduce returns through the launch of a virtual fitting room service.
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NewsHobbs invests £18m to drive multichannel
Womenswear retailer Hobbs is investing £18m in multichannel integration and international expansion following a 10% sales rise for its autumn collection.
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AnalysisTechnological innovation: Where can retailers invest?
Rebecca Thomson reports on how retailers are adapting to technological innovation and keeping a keen eye out for emerging cutting-edge IT.
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NewsPayPal etail Awards 2012 shortlist announced
The shortlist for Retail Week and Drapers PayPal etail Awards 2012 includes outstanding retail businesses of all sizes excelling online.
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OpinionRetail surgery: Does a strong online presence encourage customer loyalty?
To what extent is customer loyalty dependent on a strong multichannel strategy?
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NewsTesco calms Twitter fury over 'unpaid' job
Tesco has moved to calm the storm on Twitter after it appeared to advertise a job with no pay.
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Opinion
Net-a-Porter uses augmented reality to launch Karl Lagerfeld collection
Luxury online fashion retailer Net-a-Porter has hosted a series of live augmented reality events at five locations worldwide, to celebrate the launch of its Karl Lagerfeld collection.