All Social media articles – Page 3
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Retail Voice
What is really driving in-store spending?
As retailers prepare for their busiest time of year, Elavon Europe’s Michael Bosshammer examines consumers’ main motivations to spend
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Interview
Q&A: PrettyLittleThing head of social on the power of social commerce
As PrettyLittleThing makes waves on TikTok Shop following its launch earlier this year, head of social at the fashion giant, Beckie Turnbull, spoke to Retail Week about the power of social commerce, the importance of trend-led products and plans to bring PLT’s TikTok Shop to the US
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News
Exclusive: Oh Polly launches in the Middle East
Online fashion retailer Oh Polly is launching a new website and social media platforms in the Middle East as part of its international expansion, Retail Week can reveal.
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News
TikTok shop launches refurbished tech category
TikTok Shop has launched a new refurbished technology product category in the UK for users to buy directly from the platform.
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Retail Voice
Sustainable fashion: five key trends
From second-hand markets to de-influencing, Gowling WLG’s Jocelyn Paulley takes a look at five key trends that are shaping the sustainable fashion world.
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News
TikTok Shop boosts in-app shopping with commerce partnership
TikTok Shop has partnered with global ecommerce network CommerceHub to help accelerate growth of its in-app shopping experience.
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News
TikTok Shop launches same-day fulfilment in the UK
TikTok Shop has launched Fulfilled by TikTok (FBT), a new logistics program designed to make it easier for merchants to sell on the platform in the UK.
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Retail Voice
Golden rules for the golden quarter: Adding retail media to your marketing mix
Temperatures might be soaring across Europe, but Christmas bells are already ringing for many brands. The golden quarter is fast approaching and Analytic Partners believes the one wish retailers should not miss from their lists this season is retail media
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Analysis
Are fashion influencers still influential in 2023?
With several fashion brands including Boohoo and Abbott Lyon naming influencers and celebrities as brand ambassadors, collection designers, and in PrettyLittleThing’s case creative directors, influencers have certainly stolen the show in recent years.
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News
TikTok opens first pop-up shop on Oxford Street
TikTok has opened its first pop-up shop on London’s Oxford Street to showcase the range of brands and creators selling on the platform
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News
Shopify launches ‘Collabs’ to connect UK brands and creators
Shopify is launching its “Collabs” service in the UK to make it easier for brands and creators to connect and work together.
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Analysis
Will the metaverse ever be a viable channel for beauty retailers?
In a week-long celebration of the beauty industry, creative agency Cult London set up the inaugural Metaverse Beauty Week (MBW), from June 12-17, on web3 platforms like Spatial, Roblox and Decentraland and a few in-person events hosted at Flannels.
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Analysis
Are glory days over for Boohoo in the wake of Shein’s runaway success?
As both sales and profits slump for Boohoo amid the cost-of-living crisis in a highly competitive market, Retail Week looks at whether Boohoo can recapture its glory days in an era dominated by fast-fashion leader Shein
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News
TikTok Shop partners with UK-based fulfilment provider
TikTok Shop has chosen a UK-based global fulfilment provider as its partner to help carry out large volumes of orders placed through the social media platform.
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News
Asos expands health and beauty offer with new ranges
Asos has expanded its Face + Body range, exceeding more than 200 brands by the end of May as “viral trends and products drive demand”.
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News
Exclusive: Snap launches new augmented reality tools for retailers
Snap has unveiled its Augmented Reality Enterprises Services (ARES), a collection of digital tools designed to help businesses integrate Snap’s AR technology into their ecommerce channels.
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Analysis
Jacqueline Gold: The retail mould-breaker who changed the high street
Jacqueline Gold, who made Ann Summers one of the best-known brands in retail, died last week. Here we pay tribute to her legacy.
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News
TikTok Shop UK launches parent and baby product category
TikTok Shop UK has launched a parent and baby product category that features well-known UK brands.
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News
Sephora and TikTok launch incubator partnership for creators and beauty brands
Sephora and TikTok have joined forces to launch a new programme for founder-led beauty brands to connect with TikTok creators.
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News
TikTok overtakes Instagram and Facebook as UK’s most shopped social channel
TikTok has become the UK’s most shopped social media channel and has outpaced Instagram and Facebook.