All Social media articles – Page 3
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AnalysisHow Gymshark and Cult Beauty are cashing in on the TikTok opportunity
An exclusive survey of more than 1,000 online shoppers reveals what’s really making them part with their cash in our unmissable new report
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GalleryIn pictures: Gymshark rivals ‘fashion’s biggest night’ with Sweat Gala
Gymshark took to social media to share its take on the Met Gala with red carpet-ready dresses made completely out of the brand’s activewear archives.
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AnalysisWhen counterfeits got cool: how can retail tackle the rise of the dupe?
If cheap imitations have grown cooler than the real thing, what does that mean for retailers who have built their business off the original? How much damage could this do? And what steps can they take to combat the trend?
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NewsTikTok Shop UK launches preowned luxury category
TikTok Shop UK has launched a preowned luxury fashion category where shoppers can browse through big brands added to the platform.
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InterviewQ&A: LTK co-founder Amber Venz Box on the power of influencer marketing for retailers
As social media plays a bigger part than ever in the strategies of retailers and brands, LTK co-founder and president Amber Venz Box talks to Retail Week about the power of influencer marketing and how personalisation and trust are vital for success.
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Retail VoiceDon’t let innovation and choice fall down the priority list
As consumers become ever more discerning, Worldpay’s Pinar Koygun takes a look at five ways retailers can deepen their engagement with customers
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NewsCurrys launches new Fortnite game to help zap electronic waste
Currys has launched its first-ever game created in Fortnite to inspire Gen Z users to limit their electronic waste.
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NewsSnap to lay off 10% of its workforce
Snap Inc, which operates Snapchat, plans to axe “approximately” 10% of its staff, which is estimated to be around 500 people.
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DataGeneration Alpha: Who’s influencing the next retail influencers?
Next year Generation Alpha will be at its peak, with 2 billion from this age group around the globe, but who is influencing the next influencers? Retail Week teams up with Beano Brain to find out what the retail world looks like through the eyes of Gen A
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AnalysisCustomer 2024: Three trends shaping the digital strategies of H&M, Nike, Ikea and more
As customer expectations continue to rise, retailers must make every online touchpoint count. Building on consumer research, we explore where retailers are already investing to stay ahead of the curve – and what trends will stick.
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AnalysisTikTok Shop: three retailers nailing social commerce
Over 1.5 million UK businesses are now on the TikTok app, and the brand reports that the number of merchants joining its ecommerce platform is growing “rapidly”. We spoke to three social-savvy businesses that have made a success of it.
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Innovation of the WeekAmazon teams up with Meta and Snap for seamless social shopping
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our analysts.
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Retail VoiceWhat is really driving in-store spending?
As retailers prepare for their busiest time of year, Elavon Europe’s Michael Bosshammer examines consumers’ main motivations to spend
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InterviewQ&A: PrettyLittleThing head of social on the power of social commerce
As PrettyLittleThing makes waves on TikTok Shop following its launch earlier this year, head of social at the fashion giant, Beckie Turnbull, spoke to Retail Week about the power of social commerce, the importance of trend-led products and plans to bring PLT’s TikTok Shop to the US
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NewsExclusive: Oh Polly launches in the Middle East
Online fashion retailer Oh Polly is launching a new website and social media platforms in the Middle East as part of its international expansion, Retail Week can reveal.
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NewsTikTok shop launches refurbished tech category
TikTok Shop has launched a new refurbished technology product category in the UK for users to buy directly from the platform.
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Retail VoiceSustainable fashion: five key trends
From second-hand markets to de-influencing, Gowling WLG’s Jocelyn Paulley takes a look at five key trends that are shaping the sustainable fashion world.
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NewsTikTok Shop boosts in-app shopping with commerce partnership
TikTok Shop has partnered with global ecommerce network CommerceHub to help accelerate growth of its in-app shopping experience.
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NewsTikTok Shop launches same-day fulfilment in the UK
TikTok Shop has launched Fulfilled by TikTok (FBT), a new logistics program designed to make it easier for merchants to sell on the platform in the UK.
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Retail VoiceGolden rules for the golden quarter: Adding retail media to your marketing mix
Temperatures might be soaring across Europe, but Christmas bells are already ringing for many brands. The golden quarter is fast approaching and Analytic Partners believes the one wish retailers should not miss from their lists this season is retail media
