All Social media articles – Page 32
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AnalysisTop five technology innovations for retailers
What are the most important technology innovations to have hit retailers in the past few years? Sarah Butler finds out
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OpinionRetail surgery: Is a transactional Facebook store worth the investment?
Will setting up a transactional Facebook store drive loyalty to a retailer’s brand in the long term, and is it worth the investment?
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NewsNot On The High Street raids Amazon for new COO
Notonthehighstreet.com has hired three new senior managers from online giants Amazon, Google and Paypal.
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GalleryIn pictures: Westfield Stratford City to showcase new store formats
Westfield Stratford City is to open next Tuesday with department store John Lewis – opening the doors to its 260,000 sq ft store – as one of the complex’s main anchors.
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NewsBurberry switches marketing spend into digital media
Luxury fashion group Burberry now allocates 60% of its marketing budget to digital media – more than three times the average.
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NewsUniqlo launches Twitter competition
Japanese fashion chain Uniqlo has launched a Twitter competition giving eagle-eyed Londoners the chance to win sweaters if they can spot the sheep it has hidden.
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NewsWhite Stuff pushes ‘community’ retail
Lifestyle fashion retailer White Stuff is launching initiatives such as Swap Shops and Book Clubs as it aims to maintain footfall and make its stores community hubs.
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Opinion
Which retailers are best on Facebook?
Facebook can feel like a bit of a popularity contest, and retailers aren’t immune – ChannelAdvisor’s monthly index now pits them against each other in the race for new fans.
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OpinionRetail surgery: How can I increase our Facebook followers?
How can I increase the number of people following us on Facebook and, more importantly, use the channel to drive in-store footfall and purchases?
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NewsFacebook fans each bring 20 visits a year
One Facebook fan brings 20 additional visits to a typical retail website over a year, and top retailers who have no fans at all can still receive on average 62,000 visits a month from the social network.
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AnalysisThe new advertising landscape
Cannes Lions has crowned Ikea advertiser of the year - the first retailer to win the accolade. But what makes a great advertiser? Rebecca Thomson discovers a new dawn for retail advertising
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OpinionRetail surgery: How can we use social media to generate sales?
Tesco has claimed impressive sales figures generated through social media. How can other retailers learn from this?
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Opinion
Marks & Spencer launches Facebook store
Marks & Spencer is the latest in a long line of retailers to jump on social and F-commerce with the launch of its Facebook store.
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NewsCheryl Cole to auction dresses on Asos Marketplace
Asos Marketplace has teamed up with Cheryl Cole to recycle her famous dresses to raise money for charity.
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OpinionRetail surgery: What is the best way to deal with negative feedback on Twitter and Facebook?
What is the best way to deal with negative reviews about our brand on social media?
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AnalysisPayment options for retailers on Facebook
With retailers beginning to transact by opening stores within social media platforms such as Facebook, Joanna Perry takes a look at the payment issues that arise
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NewsMore customers use social sites to contact retailers
Social networks are becoming an increasingly popular tool for shoppers wanting to communicate with retailers,Retail Week has found.
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OpinionSocial by design
Social media is yet to deliver volume sales, yet its founding principles are something that everyone designing customer-facing technology should be focused on.