All Social media articles – Page 34
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Opinion
Abel & Cole
A social media strategy is important for any retailer, but for small pure-play etailer Abel & Cole getting it right is imperative.
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OpinionSocial media can no longer be ignored
Just four years ago, retail executives scarcely thought about how social media could one day up-end the traditional way they engage with customers.
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NewsArgos promotes social media in new big book
Catalogue store group Argos is to more closely integrate its famous big book with social media such as Facebook and Twitter as its multichannel business grows.
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Opinion
Asos launches transactional Facebook store
Asos.com has announced it will launch a Facebook shop later this month, allowing its 390,000 fans to buy its clothes without leaving the Facebook site.
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Opinion
How to approach social networking as a retailer
Retailers haven’t always managed to get the balance right when it comes to social networks, with some incapable of seeing them as anything but another sales or broadcasting channel.
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AnalysisSocial networking strategies that click
Social networking is a minefield, so what should retailers do to get it right?
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Opinion
Tesco still pondering social media
Social networks might seem ubiquitous for consumers who have been used to them for years, but many of the biggest players in the retail world are still figuring out what their role is on sites like Facebook and Twitter.
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OpinionRetail surgery: Affiliate marketing is dominated by voucher code and cashback sites. How can I drive sales without constant discounting?
Affiliate marketing is dominated by voucher code and cashback sites. How can I drive sales without constant discounting?
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AnalysisEmbracing the ecommerce market
IMRG managing director David Smith talks us through the dynamics of the maturing ecommerce market in the UK and the increasing role of multichannel retailers.
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AnalysisThe influence of online on global retail
The digital revolution was the hot topic at the World Retail Congress last week and is changing every aspect of the industry.
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OpinionRetail can innovate in social media
More UK retailers should explore and exploit the social network, says Martha Lane Fox
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AnalysisWord of mouth marketing: good or bad?
Word of mouth marketing is claimed to be the coming thing, but can this powerful tool do as much ill as good?
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NewsConran Shop pushes social media with new site
Upmarket furniture retailer The Conran Shop has relaunched its website to include social media functions as it aims to grow its online sales five-fold by 2015.
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NewsAdvertising regulations extended to social media sites
Advertising regulations will be extended to cover retailers’ websites and non paid-for messages on social media sites, including Facebook and Twitter, from March 1 next year.
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OpinionTwittering on about social media
It is right and essential for retailers to invest more heavily in social media in the war for customers. But what use is all this interaction when we still get the basics wrong and on a daily basis alienate existing and potential customers?
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AnalysisSocial media helps retail opportunities to pop up
Kellogg’s is the latest brand to make the transition into retail with the launch of its Pop-Tarts World in New York last week. The opening of a 3,000 sq ft store selling customised toaster pastries is certainly a novelty, even by Manhattan standards.
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AnalysisEmail marketing: Hot mail
Personalising and targeting email marketing campaigns delivers the best results, finds Joanne Ellul
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Analysis
Social networking: Retailers’ community challenge
The popularity of social networking is soaring and retailers want a slice of the action. Katie Kilgallen assesses the benefits